- If Feedly is the place to go
for organizing content to curate,
then BuzzSumo is the place to go
for discovering that curatable content.
BuzzSumo offers a number of features
to help you discover high volume keywords,
digital trends, popular topics, and unanswered questions.
You can even discover some top social media influencers
to get an idea of how they've been so successful
with their followers.
So let's jump inside of BuzzSumo and take a quick look.
From within inside of BuzzSumo
we can see that right off the bat
we have a number of different areas
that we can take a look at.
We can discover some new ideas
by browsing topics and trends.
We can research content that's already
popular that might give us some ideas for our own content.
And then we can also find top influencers.
So, since we're going to be using BuzzSumo
with social media in mind,
that may be a great way for us to see
who has already been successful on social media,
and what they're doing to be so successful
that maybe we can kind of recreate it in our own way,
on our own social media accounts.
So to discover some new ideas
you can go to the Discover dropdown
and then decide which type of ideas you'd like to look for:
Trending ideas, Topics, Keywords, or Questions.
So by searching for online education
you'll notice that we're given a word cloud
and the topics that are searched the most are the largest
and are a little bolder than others.
We have a number of different ideas here.
So we can kind of look through this word map,
see things that may fit for our organization,
and then we can click to get some more ideas as well.
So for each topic we look at, we can see
how many articles have been published related to that topic
and how engaging those articles have been.
So you can kind of get an idea
of whether this is a topic that you want to get into
to share on your social media or not.
You can also view specific content related to the topic.
You can view specific questions related to that topic.
And then if you're doing some SEO on the side
you can view some keywords as well.
Now let's go back to the main area here within BuzzSumo.
So we were just in the Discover section,
you could have also gone to the Content section,
which is great if you're not just using social media
to kind of curate content,
but if you're looking to create some content.
But I want to look now at the Influencer section,
because again, we're focused on social media,
so I want to show you how you can discover
some top influencers to get some idea
for your own social accounts.
So we could just click on Twitter,
and then we can go ahead and we could enter a keyword.
And search.
And now we can scroll down
and we can see some top influencers for online education.
So we could look at Stanford Online,
Connections Academy,
just Online Education Twitter account.
And we can see the types of topics that they are posting.
We can see how many Twitter followers they have,
what their retweet ratio is, so that means
when they tweet something,
how often are other people retweeting it,
and what the reply ratio is.
Another good idea, if you're using Twitter,
is to go ahead and follow some of these organizations,
some of these Twitter users,
and then when they're posting,
start engaging with their content.
I find that that's one of the best ways
to get started on Twitter.
This is a little bit of a pro tip for all of you,
is that Twitter, a lot of people think,
"Okay, I'm going to create a Twitter account,
and then I'm just going to post a bunch of tweets,
and I'm going to get popular, or whatever."
But really, a lot of people
aren't going to see those tweets.
So one of the best ways to get engagement
on Twitter is not to post new tweets to your own profile,
but it's to reply to tweets of others.
So if you're looking for a great place
to find the top trends and some new ideas
to post to your social accounts, BuzzSumo is a great place
to discover some really popular topics
that can really gain you some social traction.