- [Instructor] As someone who loves evergreen content,
the MeetEdgar tool provides a unique capability
of resharing content,
while avoiding the fatigue that can come
with sharing the same posts over and over again.
Evergreen content, as I'm sure many of you know,
is content that rarely becomes outdated
and can stand the test of time.
It's valuable because it can truly be used
as a passive source of income,
as opposed to content that constantly needs
to be updated and reworked.
Not all evergreen content lasts forever,
but I tend to consider content that stays relevant
for three to five years or more as evergreen.
That's where MeetEdgar comes in.
MeetEdgar allows you to auto schedule your content
like other platforms, but it will recycle your content
and you can even add variations
to your evergreen content to avoid it becoming too stale.
Let's take a look.
So here I am inside of the MeetEdgar dashboard.
So I've created an account, I've logged in,
I've connected my Twitter account,
and let's take a look at how Edgar actually works.
So first of all, let's take a look at the schedule tab.
I want to look at this first because I think
this looks similar to some of the other platforms
that we've looked at.
So you can see here in the Edgar schedule,
we can create some reoccurring automations.
So we can add a time slot by clicking on the button up here
at the top right.
And when we do that, we can then select
a particular category of posts that we would like
to publish in that time slot.
So you can see right now I have this time slot on Friday
set up to post some of my evergreen tweets.
So that means every Friday at 11:55 a.m.,
it's going to post one of my evergreen tweets.
Now, where do those tweets come from?
Well, I've actually already set that up.
So first of all, you can set up different categories here
in Edgar, and we'll just click
on the category section real quick.
And you can customize these however you want.
So you'll notice that I have this one category
called evergreen tweets, and then there's some
other categories that were automatically created,
but I could add my own category, and or I could customize
some of the default categories.
So you could have a category for your blog posts,
you could have a category like I do for some tweets.
You might have a category for promotions.
It would really depend on how your organization is set up.
So you can set up a category, and then you're going
to go into the library area of MeetEdgar.
And here in the library area,
you'll notice that I have some content that I've created.
So, like I said, I'm creating some evergreen tweets.
So I have two tweets here that I've created,
and you'll notice to the right of each of these tweets,
it has two variations.
So if I just click on that,
you'll notice that it's another similar tweet,
but it's a second variation so that when it becomes time
to post one of my evergreen tweets,
if this first variation was the last one posted,
then it will go to the second variation instead.
So that it isn't posting the exact same one
over and over again.
I'm going to close this out for now.
So you can add new content in here
by clicking on the add new content button.
And when we do that,
we would want to add it specifically
to the evergreen tweets category.
And the way this works
is because I've already added it to my schedule,
every time this time slot comes up on my schedule.
So that's once a week on Friday,
it's going to go through this evergreen tweet category,
and it's going to post the next one in order.
So, this one has actually already been posted once.
So the next time that this slot on my schedule comes up,
it's going to post this tweet.
And then the week later,
it's going to go back to this tweet,
but it's going to post the second variation of this tweet.
And then in the following week,
it's going to post the second variation of this tweet.
And you can add as many different tweets
or types of content posts if you will, in here as you want.
So, theoretically you could have say 30 different,
or let's say 52 different tweets,
maybe with even two variations of each one.
So you have really 104 different tweets.
And if you just set it up to post once a week like I do,
it's actually going to be two years
of content that you're automating.
So it is evergreen because after two years go by,
it will loop back to this original tweet
and it will start tweeting that again.
But two years have gone by,
so it's likely that a lot of your followers
either didn't see it the first time, they forgot about it,
or you have new followers that never saw it to begin with.
So for those of you who like evergreen content,
or have a lot of evergreen content on your blog
or website, MeetEdgar is an absolutely amazing tool
to recycle that content.
And if you add enough of it in your library here,
you avoid that content fatigue that you may get
by posting the same content too much.
And I just want to say, you know over here
in the schedule, right now I just have one slot filled out
with this evergreen tweets.
But maybe I also have evergreen blog posts.
So I could add that in a different time slot
on a different day.
So now MeetEdgar's posting two different categories
of my content, you know on Friday it's posting tweets,
but maybe on Saturday, it's posting my blog posts.
And finally, if you want to kind of learn a little bit more
about how MeetEdgar works,
if you go up to the dropdown
where it says your profile name,
you can access the Edgar help center
And in the Edgar help center,
it takes a little bit of digging here,
but you can actually find they have a YouTube playlist.
So if we go to getting started.
Let me scroll down a little bit here,
and we say getting started with Edgar the dashboard.
And we can go to this video onboarding guide.
And then we can open up this onboarding video playlist.
And it actually brings us to YouTube.
You'll notice that they have a great playlist here
that really goes over a lot of the different features
of using Edgar.
So, how to schedule automation rules
and evergreen content using
the queue in Edgar importing RSS feeds.
So I really recommend if you're going to be using MeetEdgar
to recycle a lot of your evergreen content,
that you take a look at their playlist here
because you can get a lot of useful information
from that as well.