- [Instructor] Another option when it comes
to multipurpose social media management tools is Buffer.
Similarly to Hootsuite and Sprout Social,
Buffer allows you to manage and schedule posts
for multiple social media accounts from one place.
One of the advantages of Buffer
is the simplicity of its user interface.
Hootsuite and Sprout Social offer more features,
but some may find that they have a steeper learning curve,
and Buffer is easier to jump right in
and start scheduling posts.
Buffer also features an Analytics section
that allows you to view your success
across multiple networks.
The Engagement section of Buffer is great
for managing conversations on Instagram.
It has a very simple and easy-to-use interface.
Unfortunately, you can't currently manage conversations
for other networks with Buffer.
But this is a relatively new feature,
so hopefully it will be expanded in the near future.
As far as pricing goes,
it's along the same lines as Hootsuite
and a bit more affordable than Sprout Social.
I find that Buffer is a good alternative to Hootsuite
for those looking to manage the social profiles
of one organization.
If you're managing multiple organizations, however,
I'd still recommend going with Sprout Social
despite the increased cost
for a bit of a more robust and dynamic
social media management experience.