- [Narrator] Sprout Social is another full featured
social media platform that serves as a multi-purpose tool
allowing us to manage and view analytics
for a number of different social media accounts.
You can schedule posts in the same way that you can
with Hootsuite by going to the publishing section.
But where Sprout Social really shines,
is in the analytics department.
Notice that when I click on the reports tab
we have a number of different reports
on the left side of our screen,
we have reports specifically for Twitter,
for Facebook, Instagram
but then we also have this section called
cross network reports.
And let's take a look at that
because I really love this feature about Sprout Social.
So if we take a look at our cross network reports
we can see on the chart down
towards the bottom of the screen,
how much our audience is growing
and on what social platforms they're growing.
So you can see, you know
Twitter's got the teal color. Facebook's in purple,
Instagram in red and LinkedIn and yellow.
So this is a great way to see which social profiles
you're being most successful with
which ones you're gaining the most followers on
so you can maybe focus a little bit more on that
you know social network because you have
the popularity there
but also at the same time
you can look at the networks that you're not so popular on,
and you can say well maybe I need to do
a little bit more work on that particular network.
And so this shows us also at the top we can see
all the impressions for all of our networks,
all of the engagement.
So this really ties all of our social profiles together.
And that's why Sprout Social
is another one of those multi-purpose social media tools.
If we scroll down a little bit,
you'll see that we also have a table
showing us our total audience growth
and we can scroll down to see some more information as well.
Some of it comes in over time,
so it depends how long you use Sprout Social.
Cross network impression.
So this isn't just how many followers we're gaining
but how visible our posts are to our followers.
So you can see you know,
for me right here Twitter is definitely taking the cake.
Now, you know there is also this YouTube reports
and unfortunately right now,
YouTube is not combined in these cross network reports
because if some of you know me,
YouTube is my most powerful social platform
so I do have to go in and look at this YouTube report
section individually so that I can see all
of the information regarding my video views,
estimated minutes watched that sort of thing.
You know, I could scroll down and see
my other videos as well.
I do hope at some point in the future
Sprout Social does combine the YouTube reports
inside of that cross network report
so we can kind of see how that compares
to our other networks.
Now one of the drawbacks to Sprout Social
in comparison to Hootsuite is that
there isn't a free version.
You can sign up for 30 day free trial,
but after that you must subscribe to one of their plans
and that can be quite pricey.
Sprout Social does however make it very easy
to manage multiple organizations in the same account.
So if your main business is social media management
and you're performing work for multiple organizations,
Sprout Social will really increase your productivity
and efficiency.
If you're just looking to manage one business however,
you may find that Hootsuite gives more bang for your buck.