- [Instructor] When it comes to built-in social media tools,
Twitter Analytics is about as good as it gets.
Out of all the social media platforms available,
Twitter has, in my opinion,
the most robust built-in analytics tools.
To access Twitter Analytics,
you do need to be on the desktop version of Twitter.
They aren't available in the mobile apps.
From your Twitter profile,
you can access analytics by clicking on the more button,
and then clicking on analytics.
You'll notice right off the bat, it's just impressive
when you come in here and you think about
all the other social platforms
and what their analytics pages look like,
Twitter has really good ones.
So you can see how many tweets
you've done over the last 28 days,
the impressions that those tweets have gained,
how many profile visits you've received,
how many people have mentioned you,
and how many followers you've gained.
You can also see for each month,
your top tweet, your top mention, your top follower.
So for all of these things,
you can find valuable information,
your top tweet, what was it about that tweet?
Maybe you should try and recreate that in the future.
Who, what was your top mention?
Maybe you should interact with that user.
Who was your top follower?
Maybe you should be interacting with that user more
and maybe commenting on some of their tweets
and gain access to their followers.
And so, if you scroll down,
you'll see that was for March
and you can also see for February
and, you know, it just keeps going for each month.
Now at the top of the analytics page,
there's also a tweets section.
And if you click on tweets,
you'll gain some information specifically on tweets
that you've tweeted, obviously, right?
So you can see that, you know,
overall, I've earn 4.9 thousand impressions
over the last 28 days. But if we go to the top-right,
we can change our date range.
So right now, we're looking at the last 28 days,
but I could, you know, change this and say
go from December until March 6th and then update.
And so, now we can see a lot more tweets.
So for each of these tweets,
we can see how many impressions they received,
the number of engagements and the engagement rate.
So this is really where you can dig deep
and find those really special tweets.
Maybe you can use one of the other tools
that I'm going to talk about in this course
to create some evergreen tweets,
some variations of those tweets.
Since they've been so successful,
you can try using them again in the future.
So I really think that this is a really robust tool.
If Twitter is your main platform,
you don't need a third-party tool
to review your Twitter analytics
because this feature is so robust here in Twitter.
So definitely make use of it.
I think it's sometimes hidden
because people can't find it in the mobile apps.
So again, you do have to go to Twitter on desktop,
and then go ahead and access your Twitter Analytics
to gain a lot of insight into your content
and your tweets that have been most successful.