- [Instructor] One of the most powerful built-in tools
for social media success is Facebook Business Suite.
This tool allows marketers to advertise
on both Facebook and Instagram.
One feature with the Business Suite
that is especially powerful
is the ability to build custom ad audiences.
With custom audiences, you can target users
from an already established email list,
CRM database, or users that already follow your page.
This is a great way to do remarketing campaigns on Facebook.
To find out the specifics of creating
and using a custom list,
you can take a look in the Facebook Business help center.
Let's take a look at a quick example however.
So I've downloaded an example customer list from Facebook.
This is what it looks like
and I have it saved to my desktop.
So we can see that we have some identifying information
in here such as email addresses and phone numbers.
This will help Facebook match the user on our list
with that user's Facebook profile.
So let's take a look at how we can upload this list
as a custom audience to use
during a Facebook advertising campaign.
So I've moved over into Facebook Business Suite
and to upload this list as a custom audience,
we're going to go down here to the more tools section,
and then we're going to click on audiences.
And you'll notice that this opens up Facebook Ads Manager
which is where we can manage all of our ads
for Facebook and Instagram
and we want to create an audience, a new audience.
So I'm just going to go over to the left
and I'm going to click on create audience.
From here, we're going to create a custom audience.
Notice this is also where we could create
a lookalike audience,
which is another great feature available here
in Facebook Ads Manager that allows us to create
a new audience based off an audience that we already have.
So we could upload our custom audience
like we're about to do
and then we could create a lookalike audience
that takes that custom audience
and tries to find similar users.
That's just another great feature here
in Facebook Ads Manager.
But we want to upload a custom audience
so we'll go ahead and click on that.
And it asks us what we want our source to be.
Of course, we want it to be a customer list.
So we'll select that and then we'll click on next.
Now it kind of gives us some guidelines here
on how we can prepare our customer list
so if you're creating one from scratch,
it's a good idea to read through this
but it's kind of like I said,
we need at least one main identifier
which is an email address, a phone number,
a Facebook app user ID, something that Facebook can use
to identify that Facebook user's profile.
Now we already have that in our spreadsheet
so I'm just going to click on next
and it asks if you have customer value
included in your list or not.
We'll just say that ours doesn't for now
and we'll agree to the custom audience's terms.
You might want to read through that
to make sure that you are actually allowed
to use the list that you're trying to upload,
depending on how you got that list, right?
We have to make sure that we're following
all the laws and regulations.
So now we'll go ahead and click on next
and you'll notice that we're at the screen
to upload a list.
So I'll just click on upload file,
have the file on my desktop,
so we'll select it and click open.
And then we can go ahead and click on next.
So you'll notice that it starts to bring this list
in here for us, it shows us what the list
is going to look like so we can kind of get an idea,
and then we can click import and create.
You'll notice that it now says our customer list
is hashed and uploaded.
So we could go ahead and we could start
creating an ad right from here.
Now, I'm not going to go through all of the steps for that.
You can take a look on this website,
there are some courses geared specifically
for using Facebook Ad Manager
but this is just one little tip
on how you can create a custom audience
to do some remarketing campaigns.
And this is a great example
of how you can use a built-in tool.
We didn't have to pay extra
to be able to create these custom audiences lists,
they're built right into Facebook Ads Manager.
So it's just taking advantage of a free tool
that we're already going to be using
as a social media marketer.