- [Instructor] There are so many tools available nowadays
to help enhance social media performance,
it's important to discuss what is important to look for
in tools that end up being used.
Of course, I'm going to show you
which tools I find most useful in this course,
but in this video,
instead of just handing you some fish to fry,
I'd like to teach you how to do some fishing yourself.
Here are top five elements that you should look for
when vetting social media tools.
Everyone wants to try out all of the latest
and up and coming social media enhancement tools.
But, if success is your end goal
it's important to make sure
that you're making the most out of the tools
that many social platforms have built right in.
For example, Facebook Business Suite offers an array
of detailed targeting tools
that you should become comfortable with
before branching out to alternatives.
When you do decide to try some third-party tools,
try to find the ones
that can perform multiple tasks for you.
This will help reduce the number of tools
needed in your toolbox and increase your overall efficiency.
A tool that, for example,
can schedule posts to Facebook Twitter,
and Instagram, all at once
should be considered a more powerful tool
than one that only schedules posts to Twitter.
At the end of the day,
using social media for business purposes
is all about your ROI.
And I'm sure if you're just looking for some fun tools
for your personal social media accounts,
you aren't looking to break the bank either.
So for that reason, cost efficiency is important.
I think this goes hand in hand
with finding multi-purpose tools
because those types of solutions
will oftentimes be more cost efficient as well.
Obviously, if we're looking at third party
social media tools, we're looking for tools
that can perform tasks that can't be completed
with the platforms built in features.
So finding tools that can provide a unique benefit
to our social media strategy is a key consideration.
Finally, we want to focus on tools that are reliable.
If you've watched my course on digital marketing tools
you probably know that I like to focus on tools
that will be around for the foreseeable future.
This prevents us from spending our time learning a tool
and uploading data to that tool
only to have it discontinued a few months later.
It's important to focus on tried and true tools
that you can rely on.
Throughout the rest of this course,
I'll be focusing primarily on specific tools and solutions.
But as you begin to make commitments
to different social media tools and platforms,
it's important to keep these considerations in mind.