- [Instructor] Bing Webmaster Tools
is another really important platform
that you should be utilizing.
Now, it's very similar to Google Search Console,
but instead of submitting your site to Google,
with Bing Webmaster Tools
you're submitting your site both to Bing and to Yahoo.
So with Bing Webmaster Tools
you can see what backlinks
are pointing back to your website.
They also have a sitemap section as well,
where you can submit your sitemap directly to Bing and Yahoo
and similar to Google Search Console as well,
they have the URL Inspector as well.
So you can inspect any URLs that for some reason
are not showing up in Google at the moment,
and you can try and inspect why.
Now, they also have a really
cool keyword research feature as well,
where you can research keywords and key phrases
to identify what the trends are for those keywords,
and what the demand are for those keywords.
So you can do a little bit of research there
and really figure out what words and phrases
you might want to optimize your website for.
And then you can actually perform
an SEO report for your site as well.
So you can see if there's any errors,
if anything comes up that you need to change,
or if there's anything missing,
then you can see it in this report.
So I do recommend,
if you do set up your Bing Webmaster Tools account,
that you make sure you do check the SEO report
so you can see if there's anything
happening on your website that you maybe need to change.
So the setup process
for Bing Webmaster Tools is quite simple,
and it's fairly straightforward
if you have a Google Search Console account already.
So it might be worth setting up
your Google Search Console account first,
because you can actually import what you've done already
on Google Search Console into Bing Webmaster Tools.
So that might be something that you want to do,
or you can manually add your sites as well,
depending on which one you find easier to do.
So, also, the setup for Bing Webmaster Tools
is fairly straightforward,
especially if you already have
a Google Search Console account.
So it might be worth setting up
your Google Search Console account first
before you set up your Bing Webmaster Tools.
There is a process for you to import your data
from Google Search Console directly
into your Bing Webmaster Tools account,
which just makes things
a little bit easy and seamless for you.
But you can also add your site manually as well,
so it just really depends on what you find easiest to do.