- [Instructor] An important aspect
of having an online presence within Google
is to know what people are writing about you
and your company, and to also stay on top of
industry trends and news as well.
And it can be really difficult to do this
with loads of different companies
posting articles and updating their website
on a consistent basis.
And I personally use Google Alerts to stay on top of
what is happening on the internet.
And you can either decide to respond to it,
or at least just be in the know-how of
how people are talking about your brand
and your name online.
So you might have, for example,
companies who are writing about you,
maybe bloggers who are reviewing you and your company
and what you are doing online,
and Google Alerts is a great way to stay on top of this.
So if you go to google.com/alerts, then you can set this up
and you can create alerts that get sent to your email
when someone is writing about a specific topic.
So my name is Sam Day, so I want to be alerted
whenever someone writes an article on the internet
and publishes it using my name
so I know what people are talking about,
I know what conversations people are having,
so I can do my best to manage that conversation
and know what's going on.
Also, my brand name is Day Tips as well,
so I want to know what people are talking about
with regards to my brand name as well.
And if there are any associated backlinks
that I get from that, then I want to be able to manage
what kind of backlinks are coming into my website,
what kind of references are being associated with my name
and with my brand on the internet.
And this is a great way for me to manage
how my brand is being perceived online.
So I definitely recommend utilizing this tool,
Google Alerts, creating alerts, not just of your brand name,
but also, maybe there's particular terms and phrases as well
that you want to stay on top of.
Create these kinds of alerts
and they can really help you out.
So if you click on this gear icon here,
this allows you to select the delivery times,
so you can choose when to receive your alerts,
what time of the day,
and you can also choose to receive all alerts
in a single email as well.
So when you click on that,
you can choose how often you would like to receive it,
and you can select your delivery email as well.
And to create an alert is really simple.
All you have to do is literally come up here
and create your alert.
So my one might be "daytips.com",
and it gives you an alert preview,
and then you can create your alert
and it will be added to your alerts right there.