- [Instructor] The structured data markup helper tool
is a free tool that allows you to add structured data
to your websites,
and to specific pages of your website as well.
So this allows you to give Google more information
about what is on your web page so that
they could potentially include some of that
in search engine results, and this can potentially help
your search engine rankings as well.
So what you want to do is the page in question that you want
to add structured data to, you can paste it in here
and start tagging, but you also want
to choose what type of page this is.
So if it's a product page, then you want to choose product.
If it is an article, then choose that.
If is an event page, then choose that.
If it's restaurant, then choose that,
and then once you're finished, start tagging.
So this will take you into this page
where you can actually start tagging individual aspects
of this page one by one.
So as you can see, this is the product.
So you can click on that and you can make this the image,
and it will save there,
and that's now the image for this particular product.
You can also select the name of the product
and you can add name, and as you can see, it adjusts
on the right-hand side as well,
and you can also select the price,
and that will add the price down there as well,
and you can add as much detail here as possible.
So we've got the reviews up here,
and you can add that to review,
and you can just continue adding all of the information
that is relevant to the structured data.
So once you have finished, you can go to create HTML
and you can copy this,
and you can now add this code to the web page itself.
You can add it as JSON-LD or as Microdata, and
it allows you to actually download this information as well.