- [Instructor] Google My Business is a free tool
that Google provides that allows you
to give Google more information about your business.
So when you utilize Google from your mobile phone,
you may have noticed more options within Search:
to call companies directly from Google,
or to get directions to a specific company,
to message a company, you can see photos and posts
and the About section of the company
without even clicking on their website.
Now, this is a company
that's registered with Google My Business,
and it's easy for you to claim your business
within Google My Business.
All you have to do
is sign up for a Google My Business account
and manage your account.
So once you sign up for a Google My Business account,
this is what the inside will look like.
So your job is to give Google
as much information here as possible.
The more information you give, then the more information
could potentially show up in Search.
So you can update your service availability,
update your business hours,
and you can also post any updates
that you would like to post for your business.
You can also add photos as well
to your Google My Business account,
to make it pop a little bit more
and to make it more appealing to the eye.
So if you go to where it says Info,
here is where you can even add more information
to your Google My Business.
Things such as opening hours,
you can also add a phone number and any @s as well.
You can also add a website, appointment links, products,
and so on and so forth.
You want to get as in-depth as possible
and really leave as much information
as physically possible for your business.
You can also look at your insights.
So this will show you how well you are performing,
your top searches, and here's a way for you
to kind of moderate how well you're doing
with your Google My Business account.
I highly recommend that you
go through all of the options within Google My Business
and fill them in as much as possible.
I also recommend having a look at your reviews as well,
and you can actually get people to review your company
after they visit so that it can help you within Search,
so people who do find you within Search
can see your positive reviews
and are more likely to do business with you as a result.
So I highly recommend, if you don't have one already,
setting up a Google My Business account
if you are a local business.