- [Instructor] One of the ways to actually do backlinking
for your website is to do outreach.
So this means reaching out to websites
that you think would be a great fit for you.
And the BuzzStream Chrome extension
and also the BuzzStream platform allows you to do this
in the most effective way.
So this is a free Chrome extension
that you can actually install,
but BuzzStream is a premium website
and you will have to pay to get use of it.
But I kind of want to show you what it does
and how it can allow you to streamline
the whole outreach process.
So once you create a BuzzStream account,
this is how the inside will look.
And you can come up here and you can create a new project.
So I've created a project and named it "Test",
but you can add your own project.
You can add multiple projects, let's say, for example,
you have multiple different niches
that you cover on your website,
then you might want to have a project
for each different niche to help you to categorize
the websites that you might want to work with.
So you can then go to the search engines
and type something in.
And what you can do once you have your extension installed
is you can right-click and go to BuzzStream marker
and you can create a prospecting list.
So this will create a list
of all of the websites that are currently
on this Search Results page,
and you can go through and you can delete the ones
that are not relevant, keep the ones that are relevant
and add those to your project.
So down here, you can see what project
it's going to add it to.
And if you click on that, you can come here and change
what project it is being added to.
When you're happy with it, you can add it to your project.
And then you can go back to BuzzStream,
you can go to Outreach List
and you will see the list of websites
that you've added to your project.
And it's that simple and it's that easy.
You can also go to a particular website.
So let's say you wanted to see more about this website,
then you can click on the page
and you can right-click again,
go to BuzzStream Buzzmarker,
and you can highlight contacts in BuzzStream.
And this will kind of bring up
all of the different information
about this particular website.
Sometimes it will be populated for you,
and other times you may have to copy
certain information as well.
So for example, Gym Fashion Ideas,
you might want to copy that
and add that to your description,
and so on and so forth.
So it will give you some of the information
that it does find on the site,
but the other information
that it doesn't find automatically,
you may have to import that manually,
and you can save that, and again,
that gets saved straight into BuzzStream as well.
So it's quick, it's easy, and it's seamless.
So another thing that you can do in BuzzStream
is you can actually discover new websites as well.
So if you go down to BuzzStream Discovery
and click on that button,
it will take you to this Search page
where you can search for terms.
So for example, I'm going to search for "sport",
and this will give you a list of different websites.
You can view the profile and you can add these sites
to your project as well.
So it's a great way to find new potential influencers,
potential bloggers and websites
that you can start building a relationship with
and easily add them to a project.