- When it comes to search engine optimization,
your domain authority and page authority,
is really important.
So how authoritative your domain is and your page is,
could actually influence how well you rank
in the major search engines.
So, you can utilize a tool called the Moz Toolbar,
to actually identify your domain authority
and the different authority of your website pages,
as well as researching
some of your competitors domain and page authorities,
so you can assess how likely you are
to potentially rank in Google for certain keywords.
So, all you have to do is go to
Mozbar.com/products/prosea-toolbar
and you can actually download
this Chrome extension absolutely free.
It's only available on Chrome at the moment.
So I highly recommend you to download that.
And when you do, you will see a little M sign up here.
And when it's highlighted in blue, that means it's on.
And as long as you're signed in,
you should be able to see PA,
which is the page authority of the particular page
that I'm viewing now.
So as you can see, it says 65.
So it goes up to a hundred,
a hundred being the most authoritative page
that it could be.
And zero would be a page that has no authority just yet.
So, if I change the page and I go to the About page,
you will see that this About page,
actually has a page authority of 60,
but mozbar.com has a domain authority of 91.
So, this also allows you to, kind of,
see what the page and domain authority is,
of websites in the search engine.
So, when you have your MozBar activated
and you perform a search in Google,
for example, I've searched for football trainers.
When you scroll down to the natural search results,
it will show you the page authority and domain authority
of the different websites,
that are currently ranking in Google.
So, this is a great tool that you can utilize,
to quickly do some research and analyze
your competitors domain and page authority.
And you can also use it to see
what the domain and page authority are of the websites
that are currently ranking for the keywords
that you hope to be ranking for.