- [Instructor] So another really important aspect
of your search engine optimization is backlinks.
So this is your ability to get other websites
to link back to your site.
And if this website is linking to your site
are highly authoritative,
and you have enough of these highly authoritative links,
then this can help you
with your overall search engine rankings.
And a tool that I like is Moz.
And they actually have a tool that is called Link Explorer.
And you can do some link research
to see where your backlinks are coming from.
You may also want to research
your competitors backlinks as well.
So you can identify where your competitors
are getting their backlinks from.
And this can help you with maybe reaching out
to those particular websites.
And seeing if you can get some backlinks too.
So, with Link Explorer, you can enter your domain.
And this will analyze your domain for backlinks.
So as you can see,
I've analyzed a domain here for backlinks
and it will give me an overview of this particular domain.
So, it tells you how many inbound links
I currently have pointing to this website.
And you can also explore
and see how many, you know, discover lost link domains.
So, these are the websites
that potentially were linking to you.
But maybe the link has been broken for whatever reason.
So maybe, you've changed the URL for certain pages.
So those links might be broken now.
Or there might be other issues.
So you can identify any broken links
or lost links and maybe contact those websites,
if it's a high authoritative website.
And if it was a valuable link,
then you can kind of get those links back, hopefully.
So you can also see your metrics over time as well.
And if you click on linking domains,
then you can see how well you're progressing
with regards to overtime.
How well are you gaining backlinks back to your site?
So, links have two main forms.
You have follow links and you have no follow links.
So, down here you have internal links
and external links as well.
So, you can see your internal links on your website.
Some of these are follow.
Some of these are no follow.
And your external links,
you can see how many of them are follow
and what percentage are no follow.
So, your follow links is when a website is telling Google,
yes, go and follow this link to this website.
And your no follow links is when someone is linking to you,
but they're telling Google not to follow that link,
not to include it as a backlink.
So that's an important note as well
that this tool will help you to identify.
So you can see your top followed links to sites.
And this will show you the websites
that are your top ones that are getting some links.
And you can also see the page authority
for these sites as well.
And you can see the top pages on the site as well.
Now you can also see what anchor text
people are using to link to you.
So your popular anchor text.
This is important as well,
because you might be getting links from websites.
And if they're using anchor text, that is keyword rich.
And that contain the keywords
that you actually want to be ranking for.
This can really help
to improve your overall rankings as well.
So here you can see your linking domains
by domain authority.
So this will show you the websites that are linking to you
but kind of segmented into the authority of the websites.
So, you don't just want to get links from any odd website.
You want to get links from high authoritative websites.
So this will kind of break down
the links that you've been getting
based on the authority of the websites
that are linking to you.
So that could be a really important feature for you as well.
So, another platform that you can actually utilize
to help you have backlinks is this website.
Now, it is ahrefs.com.
And they have a backlink checker as well, similar to Moz.
So you might want to play about with both as well.
They have different pricing plans.
So here you can enter your domain.
And you can check your backlinks.
And it'll give you similar results to the ones in Moz.
Slightly different format.
So as you can see,
it will give you your backlinks, your new backlinks,
your lost backlinks, or any broken backlinks.
So it can kind of give you a quick overview
of how your website is doing with regards to backlinks.
And help you to identify new opportunities,
if you search for your competitors.
And also help you to analyze
and see how well you are performing
with regards to your domain authority
and getting links back to your website.