- [Instructor] It's important for you to know
what pages are currently doing well in the search engine
so you know where you're having success with your SEO
and maybe where you need to improve.
So you can utilize the Ubersuggest tool by Neil Patel
to identify where your website is currently seeing
some great search engine traffic.
So if you search Ubersuggest using your domain name,
then you can go to Competitive Analysis
and you can search for your top pages by traffic.
So this will tell you an estimate
of the traffic you're currently getting
and what pages is actually bringing in those visitors.
And it can also show you, as well,
what backlinks you're getting as well,
and this is obviously great as well
to do a competitive analysis as well
so you can see what are the top pages
generating traffic for your competitors.
So either way, it's important
you can identify what pages are bringing in traffic for you
so maybe you can create similar pages
or work on similar keyword ideas,
or you can search for your competitors
and see what pages are generating success for them
and potentially create those pages as well.
So with this tool, you can actually click off
to the page itself as well and you can see
what that page is about and why that page
has seen so much success.
So you can also kind of play about with
these metrics as well.
And when you upgrade your account,
you can see more pages as well
and what is really working for you.
You can also utilize Google Search Console.
You can find Google Search Console
by going to search.google.com and setting up a free account.
Once you verify that you own that website,
then you can start seeing statistics about your website.
So once you set up your account
and you go into the Performance tab,
you will be able to scroll down to Queries.
And here, this will tell you what keywords
you're currently ranking for,
how many clicks you've gotten
and how many impressions you've gotten
for that particular keyword as well.
So this is going to be great as well,
because Google are telling you exactly
what queries are actually performing well for you
so you will be able to identify what keywords
are bringing in results for your business.
You can also identify what pages are doing well
as well, in Search,
again, what clicks and what impressions
those particular pages are getting.
And you can see this by country as well,
so you can identify whether or not your SEO efforts
are actually paying off in the countries that matter.
And if devices are important for you as well,
you can see what devices are actually finding you in Search
and you can see your search appearance results as well.
So using the Google Search Console Performance tab
is a great way to identify what you're currently doing right
and maybe areas you need to improve
with regards to your search engine optimization.