- [Instructor] When it comes to search engine optimization,
content is King.
So, the more quality content you have on your website,
then the more authority you're likely to be building.
And also, the more pages you have on your website,
the more opportunity you have to be found in search
for different keywords.
So, it makes sense to be creating content
on a consistent basis
to help your search engine optimization efforts.
But a question I get asked all of the time
by a lot of my clients is, Sam,
how do we come up with new content ideas for our website
and for our niche?
Well, I'm going to show you a few ways within this movie
that you can do so.
And the first way is by utilizing this tool
by Neil Patel called Ubersuggest.
This is a premium tool.
You do have to pay for it.
They have different pricing plans.
But it is a really cool tool.
So firstly,
I want to kind of go through some of their pricing.
So as you can see, they have an individual plan.
They also have a business plan
and an enterprise and an agency plan as well.
And they all have free trials.
Now you can utilize this tool for free as well.
But it just limits you in terms of what you can do.
So, I kind of want to show you the inside of Ubersuggest
in terms of what you can do for free.
And if you're seeing that it's benefiting you
and you want to get more from it,
you can always upgrade that.
So this is where you start.
And you can either enter a domain or a keyword.
And then you want to choose the region as well.
So, it's best to choose the region
that you're trying to show up for in Google,
rather than the region that you're from.
Now, these two might be the same.
So, if you're from the United States
and you would also like to show up in the United States
in Google, then you want to select the United States.
But whatsoever you want to show up for,
make sure you choose that country.
So let's say for example,
you kind of (indistinct) football niche.
So in America or in some countries,
they call it soccer, but let's say football.
You wanted to show up for keywords related to football.
And you want some content ideas around that.
So you can select football and then search.
So that will take you to the analytics.
So once Ubersuggest has analyzed your website,
it will take you through some key aspects.
Now there's loads of different elements
to this tool that you can utilize.,
But obviously for the purposes of this video,
we're focused on content.
So, what I've done is I've gone to keyword analyzer
and I've gone down here to content ideas.
And this will give you some ideas of pieces of content
that are related to whatever it is you've typed in.
And it will show you some statistics as well.
So it will show you how popular that content is on Facebook
and on Pinterest as well.
Which is important,
because you know that if a particular piece of content
performed well on social media,
then potentially you can create that piece
or recreate that piece of content as well
and share it on those platforms
and potentially get a buzz as well for your sites.
It also shows you the estimated visits
for these pieces of content.
And it shows you the monthly backlinks as well
that these pieces of content have managed to get.
So, what you can do is you can click onto the website.
And you can see what these particular websites
are writing about.
And this can give you ideas for creating content yourself.
So, I would definitely recommend checking out Ubersuggest.
And as you can see, if you upgrade,
then you can see more content ideas as well.
But it does give you some content ideas
that you can kind of see for free.
It also limits you to three daily searches
on this free plan.
So if you want more than that,
again, you will have to upgrade.
You can also utilize YouTube.
YouTube, as you should know or may know,
is the second largest search engine in the world.
And this is also a great resource
for you to identify keywords.
So, if you typed in football, for example,
then it will show you what is hot at the moment.
What is trending at the moment?
And this might give you ideas in terms of, you know,
keywords you can utilize for your website.
But also you might create a YouTube channel
for your website.
And you might notice that some of your YouTube videos
actually start ranking in the search engines.
So this could give you really great ideas
in terms of what people are searching for on YouTube
that potentially you can create content for.
So, that's definitely a resource
for generating content ideas.
And you also have Google Trends as well.
So Google Trends or trends.google.com
is a free tool that you can utilize.
And all you need to do is type in a topic.
And this will tell you what the trends
for that particular topic are over time.
It will also give you related topics as well
that you can utilize
and related queries that can give you ideas
in terms of what is trending.
What are people talking about?
What is rising?
And you can utilize that
within your content schedule as well.
Another really great tool is answerthepublic.com.
So, this again is a free tool.
But they do have a pro plan as well.
So, you might want to upgrade if you want to utilize
kind of more features to answerthepublic.com.
So all you have to do with this is type in your keyword,
and then click search.
And this will give you a range of different keyword ideas
based on what you searched for.
So when football started, when football was invented.
This will give you a range of different questions
that people are asking the internet.
And you can utilize this to your advantage.
Now with the free version, it does limit you
with how many searches you can perform per day.
So you might have to upgrade to get more.
But you can download your searches as well.
So you can download, this as a CSV file as well,
to kind of help you to identify keyword opportunities.