- [Instructor] Now that we've finished up
the major report section, in this essentials course.
Let's head on over to the admin settings
to get a basic overview of how you can configure
and customize your account to fit your needs.
Okay, we're heading back here to the admin section
where we first started when we first
created this Google Analytics account.
Now here in admin, you can see the page
is split up by these three hierarchical levels.
First we have the account,
then we have the property,
and then we have the view.
At the top here, you can see these buttons
where you can create a new account,
create a new property, create a new view.
You can create up to 100 accounts,
50 properties per account and 25 views per property.
There's a lot of room for growth here,
and experimentation in your analytics package.
Each section has their settings,
and then their user management tabs.
That's gonna affect each one.
So anything that we do here in the account settings,
is gonna affect the entire account.
As for as anything we do over here in the views settings
is just going to affect this particular view.
Now we're gonna dive into these account settings
and user management in the next video.
So I wanna go down the other list
to see what else we can do.
Here's the filters.
We briefly mentioned these.
These are going to affect your entire account here,
so remember I suggest you don't do anything here,
unless you know what you're doing
with these particular filters.
We can also take a peak into our change history
and see the edit history of our account,
how many other users are managing
the data within your account.
And below that is gonna be the trash can
where you can view any deleted items
or even restore them from your account.
Next over here in the property section,
you remember the tracking code we were given
to encode our website, in the very beginning.
It's gonna be located here under tracking info.
It's at the property level because you wanna
separate tracking code for each of these properties.
Remember that's one per website
or one per applications in most cases.
Below that we can link to the other Google products,
in our analytics.
We can link to ads, formally known as AdWords,
AdSense, ad exchange and a few others.
If you use these products, I definitely recommend
that you do link them and connect them together.
It can bring you analytics to the next level.
You can really create more concise, accurate reports
and it covers larger audiences.
And even sometimes the online journeys
that are outside of your site.
So if you use these products,
definitely go ahead and link them.
Another area here that's important are the definitions.
So we have both audience and custom.
Remember you can create those custom audiences,
we touched on that ever so briefly in the audience reports.
You do it here by linking your property with Google Ads.
And then you can create custom dimensions
and custom metrics here to expand and segment your data.
You can learn all about that in the advance course.
And last over here is the view section.
There's a ton that you can configure here in each view,
but the most important I would say,
is you can set up your goals.
Which we're gonna cover in the next video.
Now you can also create those filters here
that will just apply to the view.
Again, if you know what you're doing there.
There's some other significant functions here.
There's some channel settings,
you can configure the categories.
Under those channels groupings,
eCommerce settings, if you have an eCommerce site.
And there's a few more settings here that
we'll cover in the advanced Google Analytics course.
Segment creation, attribution modeling.
In fact there's a whole course in attribution modeling,
very insightful, very useful.
Just a bit outside this course.
So take a look around this admin page,
get a grasp on how you can really customize
your account for you needs.
There's only so much out kind of the box reports
can do to help you learn about your users.
So it's best to be proactive,
configure as much as you can here
to really make this your own.