- [Instructor] Analyzing mobile traffic to your site
is one of the most important things
a modern marketer can do.
You can of course apply mobile segments, as we saw earlier.
And remember that's up here in the top in the segmentation.
But Google Analytics also provides these
two mobile specific reports that help us
analyze just mobile traffic.
If we come on down here to the mobile reports,
click on Mobile Overview.
This report is all overviews.
It's gonna allow us to quickly isolate
the different types of traffic by device,
and we're gonna be able to evaluate that traffic
against total sessions, bounce rate,
revenue generated, and so on.
Now if we use the Plot Rows functionality
to check these boxes here,
and click Plot Rows,
we can even see how each type of those stacks up
against the desktop and the overall users.
In this graph up here, we see the total number
of users stacked by desktop and mobile users.
It's interesting to see how the number of mobile users
is pretty stable throughout the month,
but desktop users contribute to that trend
of greater sessions during weekdays and lower weekends.
So what we think is when people are at work
they tend to use desktop.
As to where the mobile traffic,
it doesn't really seem to change too much
from weekend to weekday.
We can also come back to this idea
of quantity versus quality.
Let's uncheck these, except for desktop, plot those,
and then take a secondary metric of revenue.
So again, we have the overall users in dark blue,
and then the revenue from those users in light blue.
And then we've segmented out
to desktop users in the dark orange,
and the revenue from just those desktop users
in the light orange.
We see some interesting things here.
Users and desktop users tend to mirror each other a bit,
but the revenue has some significant spikes to it.
It isn't necessarily correlated back to the users exactly.
Now if we want to get even more information
about the mobile ones in particular,
we can check out this Devices report.
Here we can evaluate mobile traffic by the device used.
And we have all these different metrics
that are associated with each one of those devices.
But those are specific device.
If we want to see just the brand,
we can come over here and look at mobile device branding
and then instead of the individual ones,
it'll just say the Apple, the Samsung,
the Google, and so on.
If we wanted to know more about Apple versus Android,
we can come over here and click on Operating System.
And that's going to tell us what's iOS versus Android.
What's interesting about that is we see that
there's more Android phones up here
when we look at them all bunched together.
But if we looked at individual ones,
we would see that Apple has the top spot,
and the Android ones are spread throughout several.
We can also see the service provider.
This is basically the cell phone company
or the network provider through there.
The mobile web is extremely important now
that mobile has surpassed desktop use,
and these reports are gonna help us understand
how more mobile users are interacting with our site.
I highly suggest you check em out.