- [Instructor] When making design considerations
and the trade-offs about how we build our sites,
it's useful to be armed with information
about the technology that our users
are using to access the site.
This next set of reports in the Technology section,
it can offer up a great deal
of information to help us design
and build an optimal site for our users.
We can head over here to these browser reports
in the Audience, Technology, Browser and OS.
Now, the individual reports here
are going to be first sorted
by Browser, as a primary dimension.
And then we have same metrics here,
we have our Acquisition, Behavior,
and Conversion metrics as always.
This browser report is gonna tell us the
different browsers that are in use in our site.
And one of the most common mistakes in site design
is to create a site that has problems working
in all the different browsers,
known as cross browser compatibility issues.
But, even if your site doesn't work
at all on a particular browser,
users on that browser won't know
until they actually visit the site, or try to anyway.
So, you can't really on the User's column
to necessarily tip you off if there is a problem,
particularly if you have a high percentage of new users.
Because while a visitor may not choose to return to a site
that doesn't display properly,
a new user's never visited your site before,
so they have no knowledge of that issue,
so they couldn't possibly avoid your site
because of a problem they don't yet know about.
However, we might be alerted to that problem
by looking for evidence that users with
that browser are having unsuccessful visits.
We see that by shifting over here to the Behavior,
the Curversions, or even the Ecommerce metrics,
in looking for browsers with suspiciously low value
in those quality metrics such as
ecommerce conversion rate, for example.
Let's go ahead and close the column over here
that shows the reports and we're gonna
see all of these here.
I'm also going to click on Ecommerce,
that will bring up Ecommerce Conversion Rate.
Now, if I sort by Ecommerce Conversion Rate,
first I'll get the highest conversion rates,
but if I get the lowest conversion rates,
it's gonna show me the browsers
that had unsuccessful visits.
The problem is we're gonna see a bunch
of these here with strange names
or extremely low numbers of users,
and I'm probably not going to redesign
my entire site around these.
So, what I want is a low conversion rate,
but with a reasonable amount of users.
There's a drop-down here that says Weighted sort.
That's what we want is a weighted sort.
It's gonna allow us to basically take
into account the number of users
when it figures out how to sort this by low.
And we see is the top one is not actually
the lowest in Commerce Conversion Rate,
but it's the lowest one of those
that have a significant amount of visits.
And Safari at the top, well it's converting okay,
but we do see some down here, for example, Opera Mini
that has over a thousand visits
but no conversion rate what-so-ever.
So, there may be an issue here that we need to look into.
Now, we can also inspect this not just by browser,
but by operating system as well.
Here we see Windows, Android, IOS, Samsung, and the like.
We can also segment here by adding secondary dimensions,
so we could, for example, look at Language,
and we could figure out Windows users who have
Spanish set to the browser, for example.
The combinations here, and listen if you spend the time,
you can likely find a report that gives you exactly
what you're looking for in your data,
especially when it comes to how we
should be designing those sites.
So, hopefully by now you see how utilizing
these technology reports can help us build sites
that are optimally designed for the user's environments,
and we can significantly improve
the success of our sites by doing so.