- [Narrator] Let's begin with the audience overview report.
Here we see a condensed report of the standard,
high level metrics that are contained
within this audience section.
At the top, we have our standard data over time graph here,
which we've got defaulted to users,
but of course we can choose any metric that we like there.
As we scroll down, we see the mini reports
that are kind of a preview to the more detailed reports
in the audience section.
For the table below, you can switch these dimensions
between the demographics, the systems,
and the mobile reports via these links
on the left hand side.
Then these mini reports are gonna give us a snapshot
of the audience all in one page here in a single view.
For the most part, we don't do a ton of analysis
here in these overview pages, but if we dig a little deeper,
there are some insights we can gain here in the overview,
especially if we start using date range comparisons.
I'm gonna go up and select that.
Let's do a compare to previous.
It will automatically select the previous month.
I'm gonna switch this to week
to get a bit more of a high level.
When we scroll down, we see this is gonna calculate
the difference for us.
We can quickly discern a few things.
We see we actually started out with more users last month,
more than twice the amount of users, actually.
But we can see that the users leveled off pretty quickly.
If we look at the numbers below here,
we can see a comparison of important metrics.
There wasn't too much of a change between the periods,
however the number of overall users,
new users, and sessions did drop by 10 to 13%.
Pages per session went up, the bounce rate decreased,
which is a good thing, and so this may mean
our traffic was a big more engaged
than the previous period, at least.
We can look for a few more clues below
if we switch this over to the city demographic.
We can see if traffic maybe changed drastically
from one city to another.
When we see here, is that San Francisco went up quite a bit.
I see a big drop in mountain view.
Those are actually similar areas.
And then down here at Chennai, we see 125% increase.
Something we can dive into a little bit further
in our analysis.
The overview report does a good job what it's meant to,
an overview of the audience reports.
Realistically, like I said, I don't spend
a ton of time on here from an analysis point of view.
I tend to jump into the individual reports
over here on the left hand side,
inside of the meat to the audience section
where the real analysis takes place,
and that's where we're gonna head now.