- We spend most of our time here in the reports section.
Let's go ahead and take a high-level look at the types
of reports that are available to us in Googlytics,
what data they report on,
and how they differentiate from each other.
The real time reports sections here
it's useful is it shows what's happening
on our site right now.
These are essentially stripped down versions
of the various Googlytics reports that
simplified to show a very quick snap shot in time.
Through this course, we'll examine the full version
of each of these reports in depth,
so we're not gonna dive in here deeper at the moment,
other than to point out that these exist.
To be completely honest, unless you're launching
a time sensitive unveiling, or something else
where you would expect a flood of traffic,
there isn't as much value here from an analysis
point of view as you might think,
to see this snapshot in time.
Versus what we really like are trends over time.
So we're gonna move on here to the four main
reporting areas that we will be focusing on.
That is the audience, acquisition,
behavior and conversions.
Now in the audience section,
this provides insight into the characteristics
of the users that visit your website.
It's here where you can answer the question,
"Who are my users?"
This doesn't meant that you'll literally
be able to find out that John from apartment 3A is here.
But the reports under the audience section
return anonymous data on demographics,
interest, geolocation, technology and mobile devices.
The acquisition section here explains how
users are finding and reaching your website.
How did you acquire those users?
These include reports that are going to be
broken down by traffic source and
other campaign data.
We can also view reports that are dedicated
to search engine optimization and Adwords campaigns.
As we went over in the previous video,
you can link Google tools, like Adwords,
to your Googlytics properties through the admin tab.
And highly recommend you do that if you're using Adwords.
Now down here in the behavior section,
we can analyze and visualize how users are
engaging with the site.
The reports in this section give us details
about the performance of our site content,
user engagement with that content.
In the site search reports, if you've set up Googlytics,
with the internal search function on your site,
that you can understand how people are searching
and what content they're finding with that
and how well it's working.
And last but not least, the conversions section.
This has reports about goals that you set up,
or e-commerce for your profile,
and the multi-channel funnel reports
that are gonna give you greater insights into
how users are finding your site over time.
Which of those channels are working
and which ones are actually converting
and getting people to do the things you want them to do.
Okay, so it's obviously a ton of great information here,
we wanna dive into these.
These are reports are gonna provide
the majority of the information
that will provide the foundation of our analysis
going forward.