- [Narrator] Now if you haven't already,
the first thing to do
is to get your Google Analytics account set up.
To do, so we're going to simply head over
to analytics.google.com
Now if you already have an account,
and you have access to that account
it's going to look something like this.
If you have an account,
but you don't yet have access,
then have a look at our video on permission
so that you can get added to that account
and you don't accidentally create an entirely new one
by mistake.
Now, as we mentioned earlier,
since this course is about the legacy version
of Google Analytics, which is universal analytics,
most of you who are learning this version
are doing so because you already have an account
of this type that you use for your business.
Most of the time when you're creating a brand new account
from scratch,
you're actually going to want to start with the new version
called GA4.
And we have another course for that
here on LinkedIn Learning.
However, there are a few cases
where you may be starting from scratch,
but you still want to use the legacy universal analytics.
This is possible, but it's a bit tricky.
So let's take a look at how you can still access that.
Okay, Just like before, we're going to go here
to analytics.google.com
and we'll get the splash page
because we don't have an existing account.
And we're going to go ahead and click start measuring
actually, before we do that,
I want to show you up here in the top right
this is part of the overall Google Marketing Platform.
And if we explore more products here,
it'll show you all the different variations of products
that we have under the Google Marketing Platform.
These are all the things that you can sign into
with this account.
So of course we have analytics,
but there's also optimizing campaign manager
and tag manager,
which is particularly interesting for us analytics folks.
Okay, come back here, click on start measuring.
And we're going to go through the account setup.
This is going to be our analytics account,
so we can give this a name
that's going to be somewhat high level.
Let's call this my GA demo account.
And down here, we have some options
as far as what we want to share with Google.
I'm mostly just leave these by default,
but you can take a look and choose if like.
Next, we're going to go through the property setup.
And this is where it's a little bit tricky.
We need to come down here to the advanced options
there are a bit hidden,
and we want to create a universal analytics property.
So we want to check this particular box.
We want to give it a property name,
let's call this my LinkedIn Learning demo.
And then we're going to come down here
and decide how we want to create these.
So first of our website URL,
we put that in.
And then we have a few options here
in what we want to create.
One option is actually create both a Google Analytics 4
and a universal analytics property.
And in that case, we have an option here
to enable enhanced measurement for that.
Or we can say, nope,
I really just want a universal analytics property only.
I actually recommend the first one,
but for some reason you just want the analytics
that is available to you as well.
Okay, let's stick with my recommended one,
which is the default.
Click next, and it's going to ask you a few questions
down here about your business.
So it's going to help you tailor this.
It doesn't matter too much
what you select here.
You're still going to get the same analytics account,
but you can check a few options and then select create.
Now we're going to have to accept the terms of service here.
Go ahead and accept those.
And then we're going to get some information here
that's going to be really the important.
The most important of which here is the measurement ID
and these tagging instructions.
Now we're going to go into this in depth
in a few videos here.
We're going to tell you exactly what to do with this,
but for now, if you've made it to this screen,
just know that you have successfully created
a Google Analytics universal analytics account,
and you are ready to start implementing your tracking code.