- [Corey] If you have a physical brick and mortar store,
then you inherently know a lot of things
about your customers.
You know when they arrive, how long they stay,
what they look at, what they need help finding,
the questions they ask, how much they buy,
and even things like how old they are
and if they're male or female.
You can probably tell who's new to the store
versus who's a regular.
But when we have a website,
none of this is intuitively obvious.
We may see when a sale goes through
or a contact us form is submitted, but the rest is opaque.
Google Analytics is a free tool from Google
that lets you install a small Javascript snippet
on your site that unearths a treasure trove
of information about your visitors.
It monitors each visit and sends the data back to Google
where it's processed and put into graphs
and other visualizations that allow you to see
exactly who's coming to your site and what they're doing.
I've been working with Google Analytics for 15 years
and I've helped thousands of people
learn these essential skills
that every digital marketer should have.
Join me at LinkedIn Learning so we can take advantage
of this powerful and free tool
that will transform the way you look at your website.
This course will walk you through basic setup,
the essential reports, and get you well underway
to a firm foundation in analytics
so you can know your digital customers.