- [Instructor] Much of your efforts,
are going to be spent on your campaigns,
ad groups, and the ads themselves.
But it's important that you don't forget to manage the
experience, after someone clicks on your ad.
After that click,
someone's going to arrive at your landing page,
which means it's important that it loads properly
and quickly on their desktop or mobile device.
If your ads are seeing great, click through rates,
but low conversions, well your landing page,
might be to blame.
And part of it might be the speed,
and performance of that page.
Fortunately, Google has great resources,
to help you evaluate your landing page performance.
Now for starters,
I'm here on the overview,
of all of our campaigns within Google Ads,
and I'm going to select landing pages,
from the menu, on the left-hand side.
And then, if one was available,
we could see our mobile speed score,
and our mobile friendly click rate.
Now for mobile speed score,
you want a score close to 10,
and for mobile friendly click rate,
you're going to want to see a number as high as possible.
Ideally, 100% of your mobile clicks,
would be mobile friendly.
Now, an additional tool that's available to you,
through Think with Google, is Test My Site.
And this will help you immediately understand,
how your mobile site is performing.
I'll go ahead and enter in landonhotel.com, and hit enter.
Now it's really important,
that you're beginning to look at your performance,
on mobile devices because a great majority of
all traffic, is driven from mobile phones.
So, here we can see the results.
Our mobile page speed is 1.9 seconds on a 4G connection.
And you can actually select that dropdown and choose 3G,
to see how you perform, on devices that aren't using 4G.
In this case we have a poor rating,
and on 4G, we have, needs improvement.
And if I scroll down,
Google is going to give me suggestions,
on how to improve my site.
And it's also going to give us insights,
on why this is important.
So this is really helpful if you have stakeholders
that you need to convince.
You can find all of the great insights,
to help you influence the decision,
to improve that mobile site.
I highly encourage you to take time to evaluate not only
your ads, but your landing pages.