- [Instructor] Google ads provides pretty good insights
in their data cards.
But at some point,
you're going to want to dive even deeper.
And you can do that by creating reports.
You'll start by selecting reports from the navigation
at the top-right of the screen.
And then we can look at predefined reports.
And I'll start with a basic report for campaign.
So here we can see a table view with all of the campaigns,
their state, their type,
and all of the metrics that are relevant
to that particular campaign.
But what's great is we can start adjusting these columns
by pulling in metrics and dimensions
from the right hand side.
In this case,
I can drill down to Google Analytics.
And if it was available to me,
I could look at bounce rate.
Now what's great is Google ads
is going to tell you why something is unavailable to you.
In this case,
this column is not compatible with our current date range.
I could try an alternative date range and see if that helps.
Here I can look at time,
and perhaps we want to bring in year for the row.
This might be helpful if we had a lot of campaigns
over the last several years,
and we were trying to summarize these by a particular year.
Now what's great is you continue to drag and drop
these metrics in order to create a pivot of this data.
Now for any of the columns with the dropdown arrow,
you can filter or you can sort high to low,
and you can also apply conditional formatting.
This is really helpful if you have a huge list
and you wanted to highlight say anything that was over 400.
You want to give that the color green
and you could choose apply.
Now you'll see that those fields
are going to turn green,
and you can add in an additional conditional formatting
by selecting add new condition.
And I could do anything less than say 100 would be red.
Now this is great because this will update dynamically.
So when you have conditional formatting,
this will immediately allow you
to come back into this report
and see how things have progressed.
So if you only want to look for problematic areas,
you can set up conditions that allow you to quickly see
where those problems occur.
And in order to save this report,
we'll give it a name here in the upper right hand corner.
I'll choose apply.
And then in the upper right hand corner,
I'll choose save as.
You'll see the report name is pulled in,
and then I'll select save.
And what's great is you can download these reports.
You can download them as a CSV, as an XML, even as a PDF.
But what's even more valuable
is the ability to schedule these reports.
So if you've identified a section of data
that's really important for you to look at on a cadence,
you can select schedule,
choose who you want to share this report with.
You can select the frequency, so I can do this daily.
I can select the time that I'd like the report to show up.
And this will be in the time zone
that the Google ads account is configured to.
I'll select the file type; I can choose a PDF,
and then I would choose save.
And now this campaign will automatically be emailed
and scheduled on the cadence that we selected.
Now from this point,
you can select reports
and select reports from the dropdown.
And this will take you to a view
of all of the predefined reports at the top,
but any reports that you've saved here in the table below.
How you set up and look at your reports
will be specific to your goals.
But take the time to review
all of the options available to you
and customize them so they can be used
in an efficient manner,
so you're always staying on top of your data.