- [Presenter] Once you've launched a campaign,
you'll need to start measuring your performance
and you can analyze your data
through nearly endless options.
However, you'll primarily be looking at your data,
at your campaign ad group ads and keyword level.
Now you can use all sorts of different views
and reports within Google ads
but I have gone ahead and started here on the dashboard
and I'm a big believer that every marketer
or business owner should be incredibly aware
of their metrics.
Start every day by reviewing the marketing data
that is important to your active objectives.
And the overview page is a great place
to start within Google Ads.
It gives you an at a glance view of everything
that's going on within your active campaigns.
So for starters, we can see our overall click
through rate impressions, cost per click
and cost across everything in our account.
And you can bring in different metrics here.
So we could look at conversions and we can track
that against our click-through rate for example.
In this case, there are no conversions.
Now, when you select the three dots
in the upper right hand side,
you also have the ability to download this data as a CSV
or even as an image which makes it really excellent
for pulling quick snapshots and delivering those
via email to any stakeholders.
Now as you scroll down, you can see your campaigns.
I also can look at keywords and I'm beginning
to see costs against clicks as well as click-through rate
and all of this is sortable.
So if I select the dropdown option,
I can sort high to low, low to high and so on.
Now it's important that you're always reviewing
this information with the context of volume.
Now a 25% click through rate can get really exciting
but on two clicks, it might not be meaningful enough
to really make a difference.
So it might be more important to sort by clicks
in this case and I can see that eight clicks
while low does seem to have
a more realistic click-through rate.
Now as I scroll down you're able
to look at searches, most shown ads,
you even have a view of devices
and this is helping you understand how you're performing
on mobile versus tablet versus computers
and you can look at that across cost, impression, clicks
and whatever metrics seem relevant to your needs.
We also have an added a glance review of our demographics,
how we're skewing to gender and age as well as just to age.
And you can also look at some day partying so we can see
when the ads were performing best
when they were receiving impressions
or in the upper right hand menu, I can choose clicks
and we can see when they received
the majority of their clicks.
Now this is great for at a glance but at any point
you can start to look at things within more context.
So we can drill into a particular campaign
and look at the overview for that specific campaign.
So now we have many of the same cards
that we looked at earlier but in this case,
these are filtered specific to the campaign
as indicated here at the top of the page where it shows
that we're in the land and hotel fall promotion.
Again, this helps you begin to get a really good outlook
at how things are performing and it might give you insights
into what you want to start optimizing.
I encourage you to start by taking a look
at the big picture, navigate through the various pages.
Look at the high level metrics and identify any red flags
or anomalies or drill deeper and deeper
until you found the answers or even identified questions
that still need to be answered.