- [Instructor] Once you've set up conversion tracking,
you'll be able to interact with your conversion data
in a number of ways.
For starters, you can always
review your total conversion data
by selecting Tools & Settings
in the upper right-hand corner,
and choosing Conversions from the Measurement column.
Here, you'll be able to see the total number
of conversions for the date range
that's selected in the upper right-hand corner.
Now in this case, there are no conversions
for what is currently being tracked.
Now, this is helpful in understanding whether
the conversion actions are being tracked,
or at a very high level of how they're performing,
but you're likely most interested
in seeing conversions as they relate
to campaigns, ad groups, and even ads.
So I'll go ahead and return to the Overview page,
and I'll start by selecting Campaigns
on the left-hand navigation.
Here as I scroll to the right in the table view,
you'll see there's a Conversions column that appears,
and it will dictate how many conversions have occurred
for each of these campaigns.
We'll also see the cost per conversion,
as well as the overall conversion rate.
Next, I can move in to the ad groups,
and again, we can see the same within this table view.
As I move to Ads & Extensions,
and once you get into the Ads view,
again, you can scroll to the right
to find that conversion event.
Now if you're not seeing conversions appear,
you'll need to select Columns,
and then under Conversions, you can enable
the various conversion metrics that you'd like to track,
and then you can move those around
in your columns view, and then choose Apply.
Now from here, you can also run reports
on conversions by selecting Reports
from the upper menu, hovering over Pre-Defined Reports,
scrolling down to Conversions,
and then you can select Conversion Category,
Action Name, Source, or even Store Visit.
So if I select Conversion Category,
it's going to build a predefined report against all
of the conversion categories that are currently set up.
Now in this case, we are not seeing any data,
and this is simply because there
are no conversions being tracked
for the conversion actions that are enabled.
But as you can see, you're able to interact
with this report view similar to the dashboard
in the sense that you can adjust the time,
you can add filters, and you can drag
in mentions and dimensions from the right-hand side
into rows and columns of your table
to change this reporting view.
As you begin to look at conversions,
you want to understand not only which campaigns, ad groups,
and ads are driving them, but also where those conversions
are coming from and what events are being triggered.
So be sure you navigate to the various areas
to look at your conversions holistically.