- [Presenter] If you've got a website
and you're running Google Ads campaigns,
then there's a pretty good chance that you also have
a Google Analytics account and a powerful feature
of Google Ads is its ability to integrate directly
with Google Analytics.
Now you might be thinking that the Google Ad system
is already throwing more data at you than you can bear
but at the same time, you can get powerful metrics
by integrating your Google Ads account directly
with your Google Analytics account.
And this is important because Google Ads by itself
can't answer every question.
Google Ads was never intended to be an analytical solution.
And by default it's only responsibility
is to keep track of everything
that happens right up to the click,
things like how many times your ad is shown
and to who or what search queries or where your ad displayed
on what websites.
It'll track which ad was shown in response to which bid
and of course, how much you were charged for the click
but after the click, well, Google Ads loses the visitor.
Now, when you have conversion tracking enabled,
Google Ads will know whether the conversion
has occurred or not but everything else
that the user is doing on your website
is invisible to Google Ads.
And that's where we need Google Analytics.
Analytics can tell us which ads drove people
to keep coming back to your site
which users became engaged with your content.
It can tell you what steps took place all the way
towards that conversion path.
Now, when you go to link Google analytics with Google Ads,
it's important that the account that you're using
for Google Ads has edit privileges for the analytics account
that you want to link to.
If it doesn't, you'll need to get your account added
to that analytics account and make sure
that it has edit privileges.
So let's go ahead and connect Google Ads
with Google Analytics.
I'm here on the overview dashboard
and in the upper right-hand corner,
I'll select tools and settings
and then underneath the setup menu on the far right,
I'll choose linked accounts.
Next I'll select details for Google Analytics
in the upper left-hand corner.
And now we have several options.
At the start we can see that Google optimized sharing
is turned off.
If we turn this on, our Google Ads data will be shared
with optimize accounts that are linked
to the same analytics properties of this Google Ads account.
So if you're using Google optimize,
you can enable this feature.
Now below this, you'll see auto-tagging
and with auto-tagging that will allow analytics
to associate all of the website sessions
with Google Ads clicks and there's no setup,
you don't have to add additional tracking to your URLs,
it all happens automatically.
So we can select enable for this account
and that'll get turned on.
From here, we need to link the analytics property
that we want to connect to this account.
Here I have two analytics properties available.
Now these are automatically pulled in
because my account has those edit privileges.
So I'll select the analytics property that makes sense
and she was linked from within the actions column
and then here to the right of link,
we have the option to toggle import site metrics.
And what this will do is it'll import key data
from Google Analytics
and make that available to you in Google Ads
which will give you a lot more contextual information
as you're looking at your Google Ads reporting.
So I'll toggle that on and choose Save
in the bottom right-hand corner.
Now we can see the status shows linked
and it's preparing our data
which means we are completely configured.
From this point forward,
Google will now automatically append the tracking data
and allow us to see Google Ads information
within our analytics dashboard.