- [Instructor] After you've launched a campaign,
you'll have the ability to modify your campaign settings.
Now, I'm here on the Overview page of Google Ads,
and I'm going to select Campaigns
from the left-hand navigation,
and then I'll select the campaign that we just created
to navigate directly within it.
Now, to confirm where we're at,
at the top of the page,
we can see that we're in All campaigns, and we're within
the Search: Sales: Winter Discount: San Francisco campaign,
and we can see that we're on the Ad groups landing page.
If you look to the left-hand navigation at the bottom,
you'll see Settings.
Selecting this will bring you into the settings
for this specific campaign.
It's here that you can edit the Campaign name,
the Status, the Goal, Networks, and so on,
but also you can include a start and end date,
and if necessary, select additional settings
to review all sorts of other parameters
that can help you really fine tune this campaign
so that it's doing what you intend it to do.
Now, once you make changes within this view,
they are effective immediately.
And typically, you're not going to want to make changes
in the middle of the campaign.
Oftentimes, if your campaign has already been running
and generating data,
it's usually better to stop the campaign,
duplicate it, and make changes to the new campaign.
This way, you have a benchmark
and a way to measure and compare the performance
between the two campaigns
based on the change that you made.