- [Instructor] Once you have a campaign configured,
it's time to focus on setting up your ad groups,
and your ad groups contain your keywords, ads,
and even the bids that you'll be managing.
Now, each time you set up a campaign,
Google is going to walk you through the campaign wizard
step by step, and that includes everything from
creating the ad group to the ad.
And you'll be able to leave this at any point
and always resume, and you'll also be able to add
additional ad groups, ads, and even change settings
once you've finished working through the wizard.
Now, we saved a campaign which shows up as a draft
on our overview page.
This would also appear on our all campaigns page.
And I simply need to select resume draft from overview
to jump back in where we left off.
So we're here at the first step of creating an ad group,
which is to develop the keywords.
And we can see where we are
by using that left-hand navigation
and seeing keywords highlighted here in blue.
Now, before we jump into keywords,
let's start by giving this ad group a name.
I'll select the pencil icon,
and that will allow us to change this ad group name.
Now, because you'll have many ad groups
under each of your campaigns,
you'll want to create very specific names.
Let's call this the Landon Hotel Winter Discount Offer.
And, because we're going to be creating multiple offers,
I'll call this one 25% off.
So now I know that this ad group is offering
the 25% off discount,
and then we can even include the location,
which will be San Francisco.
And then from here, I'm going to add another pipe,
and I want to think beyond just the discount
and beyond just San Francisco,
how I'm grouping all of these keywords.
And this could be general hotel searches,
this could be attractions, this could be amenities.
In this case, I'm just going to consider this general hotel.
Now, again, this is simply an example,
but I want you to think about how to create
really specific and tightly themed ad group names.
Next, we need to enter in the keywords
that are going to trigger our ads for this ad group.
And Google is going to automatically suggest a few
directly from our website.
Here, we can see they've suggested our hotel name,
pet rooms, the Landon Hotel in London, and so on.
Now these might not be relevant,
in which case, I can simply remove them.
And I can put in San Francisco hotel deals,
because this is more related to what
this ad group is going to be about.
Now, here on the right-hand side,
you're going to start to see Google
create some daily estimates,
and this will adjust as you add more information.
Here, we can see, we're expected to get about a click
per day, it's going to cost us $2.12 per day.
And this is probably not very realistic.
This is not enough keywords to really generate
enough traffic for Google to provide us valuable estimates.
Now, we've also already restricted this campaign
to only run within San Francisco,
so including the San Francisco modifier in the keyword
might not actually be necessary.
We can also try hotel deals near me.
And again, on the right-hand side,
we can see that this will continue to adjust
the daily estimates.
Now, again, this isn't going to necessarily be
the most accurate, but it is helpful
to give you a sense of where you're tracking
within the keywords that you're creating.
Now within the ad groups wizard,
you can also get additional keyword ideas.
So if I enter in products or services here at the top,
I can choose update keywords
and Google is going to automatically replace
all of the keywords related.
Now, receiving those suggestions can actually be
a little bit overwhelming,
and you typically want to be coming into
your ad group creation already knowing
how you want to theme those keywords
in the plan that you've already developed,
so it might make more sense to use the keyword planner
to generate those ideas
and then bring them in to the ad group.
Now it's here that you'll also be using those match types,
and Google's going to remind you what the match types are
at the bottom of this keyword block.
So if we wanted to say that hotel deals
has to be an exact match,
I would simply add brackets around hotel deals.
And we should see now on the right-hand side that
that exact match has really restricted
the targeting of this campaign.
But once you start running your campaigns,
you're going to be getting real data
that will influence how you'll be
evolving this campaign from here.
And at this point, you've now created your first ad group.
And Google is going to take you to the next step,
which is creating the ads themselves.