- [Instructor] After selecting your budget
and bidding strategy,
you start to build out the rest of your campaign settings,
most specifically, networks.
And we can confirm where we are
by looking at the left-hand navigation
and seeing network highlighted in blue.
When you selected a search type,
Google Ads will include both the search network
and the display network by default,
and within the search network,
they're going to include the Google search partners.
And this is an extension of their search network.
Now you can always hover over any question mark
if you need to get more insights
or have a reminder about what these include.
Now with display networks selected,
Google runs your text ad as a display ad,
so it shows up outside of Google Search
on blogs, news sites and so on.
Now when you're first starting out
and you're working to target people
that are conducting a search,
these users are in a different mindset
than those who might come across your ad
on the display network,
say while they're reading a news article,
so I find that it's helpful to separate the campaigns out.
So I personally create a campaign
just for the search network.
And if I'm going to expand my text ads to display,
well then, I'll go ahead and create a separate campaign
just for the display network.
So in this case,
I can simply uncheck include display network,
and that's all there is
to setting up your campaign network settings.