- [Instructor] Let's create
our first campaign in Google Ads.
Now there are a few ways that you can go about this.
And the easiest is simply to select new campaign
at the top of your overview page.
Alternatively, you can select campaigns
from the left-hand navigation and then select the plus icon,
which appears between the chart and the table view,
and then select new campaign.
Now, right away, we are presented
with a list of campaign goals,
and these goals correspond to the main objective
that you want this campaign to achieve.
Are you looking to gain sales, leads,
website traffic, and so on.
Now, as you hover over each of these options,
Google Ads is going to provide you
with a few more details on what this goal is used for
and the campaign types that are available within this goal.
In this case, let's say that we're looking for sales.
Once we select our goal, we're now presented
with the campaign types that are appropriate for that goal.
Now the goals aren't really going to impact
the performance of your campaign.
They simply let Google recommend features and settings
that can be beneficial to how you configure that campaign.
Things like bidding strategies,
ways to set up the right extensions and product options,
or general ideas on how to configure the campaign
in a way that is commonly used by other advertisers
that have a similar goal.
Now the campaign type is simply dictating
how you'll work to achieve your goal.
Since we've selected sales, we can decide
if we want to drive sales through search, through display,
through shopping, video, smart, and discovery.
Now smart is a way to automate
a lot of your advertising development.
This is a very light version of Google Ads,
and discover is how you would run ads on Gmail.
Now for your first campaign, I'd suggest selecting search.
Now, after you select the campaign type,
you'll have the option to select the ways
that you'll reach that goal within this campaign type.
Because we've selected sales and we're using search ads,
we have the option to identify
how we're going to drive those sales.
Is it through website visits, phone calls,
actual in-store visits, or app downloads.
In this case it's website visits, so I'll select that,
and then we'll simply add in our website,
I'll use landonhotel.com,
and then we'll move on to campaign name.
Now the campaign name needs to be something
that helps you easily identify it.
Remember, you're going to have a lot more of these
as your account grows, so good naming conventions
will make your life so much easier.
I like to start my campaign name with the type of campaign,
in this case, it'll be a search campaign,
so I'll use search, and then I like to divide
using the pipe symbol, but you can use a dash,
a slash, a space. whatever makes sense for you.
From here, I'll indicate the goal, which is sales,
and then I'll use another pipe,
and in case let's add in the campaign.
Perhaps we're running a winter discount,
so I'll enter winter discount.
And this is going to let me know
that all of the ad groups under this campaign
are going to be themed around this winter discount.
Now you can add in other details.
You can add in a pipe and put in any search targeting
that you anticipate using.
Let's say this is going to be specific to a region,
say San Francisco.
And you can continue adding pipes
and layering in additional details.
The idea is that you want to know everything
within this campaign down to the specifics,
such as the details in groups,
so that you can use those to quickly identify
what's going on across your campaigns.
And this can help because say, for example,
you're running 10 winter discount campaigns,
all with different thematics, or different ad groups,
or different campaign types with different targeting.
You can simply search for winter discount
across all of your campaigns,
and you'll be able to view in aggregate
the data across them all.
This way, you can see how winter campaigns performed
as a whole and then have the ability
to drill in to each one specifically.
And just like that, you've taken the first step
to creating and setting your campaign goal.
You'll select to continue to move on
through the campaign creation wizard.
It's in the next section that you'll be prompted
to identify your budget and your bids.