- [Instructor] Google Ads offers their own tool to generate
keyword ideas and you'll find it in the upper right-hand
corner at tools and settings and then by selecting
keyword planner on the far left hand side.
Now you'll find that keyword planner has two options.
You can discover new keywords or you can get search volume
and forecasts based on a list of keywords that you provide.
I'll start by selecting discover new keywords.
Now it's here that we can enter in a topic
and then select get results,
which will provide us with a list of keyword ideas.
Or we can select a start with a website.
And here you can enter in your domain name
or a landing page and Google Ads will automatically
try to identify keywords that are relevant to your site.
I'll select start with keywords
and let's enter in a search term, San Francisco Hotels.
Now the next option is to enter a domain to use as a filter.
And what this means is if you add your website,
Google is going to do its best to automatically exclude
keyword ideas that aren't related to your product
or service.
I'll leave this blank and simply choose get results.
Now right away, we're presented with a table view
packed full of ideas.
Each row represents a keyword idea and each column contains
data specific to that keyword.
And you can select the dividing lines between columns
if you need to expand for more room
should your keywords be really long.
Now you'll see that we have information by each column
such as average monthly searches.
So we can see that San Francisco Hotels has a search volume
of between 10 to a hundred thousand per month.
Competition refers to how competitive it is to bid on
this term.
In this case it's fairly low.
And then moving along to the right-hand side,
we can see the top of page bid on the low range
and the top of page bid on the higher range.
So between those two numbers gives you a good sense
of how much you can anticipate spending
to get your ad to display at the top of the page.
And this can be really helpful as you think about
your budget and goals.
This way you can get a sense of what's realistic.
Now, if we take a look at the top of this table,
you can see that there are 1,472 keyword ideas available.
Now that's likely too many to sift through.
So on the far right-hand side,
you have the ability to refine your keywords.
Here you can refined by say whether you want branded
or non-branded terms.
You can also refine by city, accommodation,
attraction and so on.
You'll simply select or unselect the options
that you'd like to refine by.
Now this is also another great place to come
for inspiration.
Maybe you didn't think to create a campaign around
a particular amenity or an attraction or even a travel site.
Now from here you can simply select the check box
next to the keywords that you're interested in
and you'll notice some options appear in this blue bar
towards the top of the screen.
Now you can add all of these keywords to a plan
which allow you to continue evaluating
or you can simply add all of the keywords
to an existing campaign.
And what's great is you can also quickly create a new ad
group on the fly.
In this case, you could use filters to refine your keywords
in a tightly themed groups,
then add them all at once into that ad group
and then simply repeat for each new ad group.
And you can also change the match type.
Whether you want to add these keywords as broad match,
phrase match or exact match.
Now on the far right hand side of this blue bar,
we have a copy option.
And this allows us to simply copy all of those keywords
right into our clipboard or in the upper right-hand corner
there is a download icon which will allow us to download
all of the keywords in this report.
This is really helpful if you're taking this data
and using it in another resource.
The Google Ads keyword planner is a powerful tool
and it benefits you as a way to not only generate new ideas,
but to evaluate what the outcomes of those ideas might be.