- [Presenter] As you continue to brainstorm keyword ideas,
you'll likely want to turn to several additional tools
to help you out.
Now, there are three that I use most often,
so let's look at them together.
And the first is answer the public.
Now what we can do is simply enter in a search term
in this case, San Francisco hotels and choose Search.
What this does is immediately gives us a variety of ideas.
They're going to categorize these ideas into questions,
prepositions, comparisons, alphabetical and related.
And now we can scroll down to see a variety of ideas.
For starters, we can see questions related
to San Francisco Hotels.
We can see prepositions in this case,
we see San Francisco Hotels with outdoor pools,
with balcony, with a view, with parking,
these might be really helpful as we think about the ads
that we want to develop.
We can see comparison,
San Francisco hotels near the airport,
San Francisco hotels that are cheap and so on.
And then we have alphabetical.
And this is essentially an automated way
of doing a Google auto-complete search.
So it's simply putting in the keyword
and then the letter A, B, C and seeing what results appear.
And this is a great way to gather a ton of ideas
for your ad groups.
Now the next tool is Google trends
and this is really helpful to understand how people
are searching and what related topics they're searching for.
So if we type in San Francisco hotel,
we can select the Search term
and what we can do for starters
is see the interest over time.
We can scroll down and see the interest by region
which can help as we think about what locations
we want to target as you might expect,
California, where San Francisco is located
is of course the most interest.
And if we scroll down, we can see related topics
as well as related queries
which will help you explore all sorts of ways
that people are searching for this particular keyword.
And finally, there is SEM Rush which is a paid tool
but it does have some limited functionality for free.
To show you how this works,
I'll type in our same keyword and choose Start Now.
Now you'll be prompted to create an account
to get the free results but once you do,
you can see some really interesting information.
Here we can see the search volume,
how difficult it is to rank for this keyword
and bid on this keyword, how many results there are,
we can see a trend.
Most importantly, we can see keyword variations,
questions, related keywords as well as all of the sites
that are listed for this keyword.
In fact, there are a ton of other powerful tools here
that allow you even to look at the paid ads
that are being run for those
that are bidding on this keyword.
Now these are only a fraction of the tools
that are available to you
but these are a great starting place.
As you begin to brainstorm your keyword lists.