- [Instructor] One of the most important aspects
of Google Ads is, well, the ads that you're running.
And you'll manage those ads
from the Ads and Extensions menu.
I'll select it here on the left-hand side.
Now, for starters, I'm in the All Campaigns view,
which means I'm looking at ads across all
of my campaigns.
You'll notice on the far left-hand side,
we have these green icons, which indicate
that the ad is enabled.
But if you look at the Status column,
which is important, you'll notice
that it says the campaign is paused,
which means these ads will not be running
because the parent campaign is not running.
So even though they're green,
they won't display until we enable that campaign.
Now you'll also notice that these are responsive search ads,
which means that these ads actually represent multiple ads.
In this case, Google is automatically combining headlines
and descriptions to identify an ad that performs best.
Now if you'd like to edit or review a text ad,
you'll simply click it or you can select the pencil icon.
Here, we can review how the ad is set up,
we can view the performance of the ad,
we can preview the ad,
and we can make all the changes necessary.
I'll choose Cancel in the bottom left-hand corner.
Now that panel will change depending on the ad type.
So if it was simply a text ad,
it would look a little different.
Now, as with ad groups and campaigns,
selecting the plus icon towards the left-hand side
will allow us to create various types of ads.
Now another section that you'll interact
with quite frequently is Keywords.
And you'll notice that as you select menu options,
you also have sub-menus that appear.
In this case, I'm looking at search keywords,
but I can also drill specifically into negative keywords.
In this case, I don't have any negative keywords set up yet,
and I could go here to quickly add them across all
of my campaigns.
Now, back to search keywords, again,
these tables provide us valuable details
into what's going on.
We can see the keywords, we can see if they're enabled,
the ad group, their status, and the match type, and so on.
Now something else that you'll find interesting
is Option Insights.
And Option Insights help you understand
how you're performing
in comparison with other advertisers
that are participating in the same option.
In this case, we can see you, meaning us,
and what our impression share is correlated
to those in this same advertising option.
Here we can see that Booking.com
has the lion's share of impressions
for this particular option.
Take a minute to explore ads, keywords,
and option insights, as you'll be spending quite
a bit of time with these sections.