- [Instructor] Let's take a look
at how we navigate the Campaign section within Google Ads.
Now I'm here on our Overview page
and you can get to Campaigns through a myriad of options.
For starters, you can select a campaign specifically
from the Campaigns widget,
you can bring out the fly-out menu
and select a campaign from there,
or alternatively, you can select Campaigns
from the menu on the left hand side.
I'll do that now.
Now, you'll notice that there is this grayed-out home icon.
And whenever you arrive at Google Ads,
it's going to take you to the Overview starting page
by default, designated by the blue home icon.
If you select this home icon,
Campaigns will now be the page that you always land on
when you load Google ads.
Now you'll notice that there are menus
within these dropdowns, so Campaigns has the Overview page,
as well as Auction Insights.
We'll start with the Campaigns Overview page.
Here we'll see all of our campaigns
as well as some at-a-glance information within this table.
We see our Budget, we see our Status,
we can see Campaign Type Clicks, and so on.
Now, starting from this table in the upper left hand corner,
you have the ability to add filters.
If you have a lot of campaigns,
this will allow you to filter those campaigns
down by Performance, Conversions, Attribution, and so on.
Once you're done with filters,
simply choose the X on the right hand side.
Additionally, you can use these options
in the upper right hand corner of the table.
For example, you can choose to segment this table.
For example, I can segment by time, hour of the day.
Now, filters will aggregate all of the campaigns that match,
whereas segments will break
down all of the segmented pieces.
So here you can see each hour of the day
under each campaign, and you can identify where the clicks
and impressions came from for that particular time period.
I'll select Segment and choose None to remove that segment.
Additionally, we can also adjust the columns.
If I select Columns,
you have the ability to choose Modify Columns
and now you can select what columns you'd like to see.
So here on the right hand side
are the columns that are in use.
I can select from a dropdown menu here
and select a new column to appear.
It'll appear on the right hand side
and then I can select the two bars
and drag that to wherever I'd like to see it
in my column order, and then choose Apply.
Now, this will give me a temporary view.
However, you can also choose to save a column set.
However, you can also choose to save the column set
when you're creating it and provide it a name.
Now, you also have a chart view at the top of the screen
and you can interact with this chart by selecting
from the drop-downs in the upper right hand corner,
which allows you to put different data on the chart.
You can also select the Chart Type.
Here, I can see a Summary Chart.
And the chart types will vary based
on the information that you're looking at.
You can also expand the chart
if you need a bigger picture, as well as adjust it
if you'd like a more granular or broad view.
Now, whenever you're on a page
that allows you to create something,
in this case, if you'd like to create a new campaign,
you'll see a plus icon splitting the table
and the graph view.
I'll choose that and we can choose New Campaign
from that menu and that brings us
into the wizard to create a new campaign.
I can choose Cancel to return where we were.
It's really that straightforward to navigate
through all of your campaigns.