- [Instructor] Let's take a minute to get familiar
with the overall structure of the Google Ads interface.
Understanding the basic layout of what you see
when you log in, will help you to manage and optimize
your account much more efficiently and sets you on the road
to pay-per-click success.
Now when you first log in, you arrive here
and this is your overview page.
Now when you're first starting out,
this section will be blank but I went ahead and set up
a couple of campaigns for a fictional hotel,
just so you can see how this might appear
once you've begun your own advertising.
Now it's on this page that you'll have
at a glance information that gives you insights
into each area of your account.
You'll see cards that report on clicks, impressions,
your average cost per click,
the total cost that you've spent so far and so on.
We can see information on our campaigns, keywords,
the searches that are triggering our ads and so on.
Now, each of these sections is interactive.
For example, I can select clicks
and choose instead, click through rate
and now I can see that metric charted over time.
Now when it comes to time,
all of the reporting that you interact with
will be controlled by the date picker
in the upper right hand corner.
Now for starters, this is set to all time
but you have the option to quickly choose the last 30 days,
this month, the last seven days
or you can even select a custom date range.
Doing so will change the data in the reporting below.
Next, you'll find this fly out menu on the left-hand side
and this is controlled by selecting the arrow
to minimize and expand it.
Or you can also trigger it by selecting the hamburger menu
in the upper left hand corner.
Now this panel gives you quick access
to all of your campaigns.
You can select the dropdown icon to choose if you'd like
to look at all campaigns or all campaign groups.
You can select the vertical three dots to filter by status.
So here you can select all enabled,
everything including those that have been removed and so on.
And then you have the option to sort
by selecting the arrow icons.
And you can choose if you'd like to sort your campaigns
by cost, status, impressions and so on.
And this really helps
if you have a lot of campaigns that you're managing.
I'm going to go ahead and close the fly out menu.
Now as you navigate around Google Ads, you'll always know
where you are by looking at the top of the screen.
Here we can see that we're in all campaigns.
Now if I select keywords on the left-hand side,
we've moved into our search keywords report.
But if you notice, the top of the page
still says all campaigns.
What this means is that I'm looking at keywords
across all of my campaigns.
If instead, I select into a campaign
and I can do that by choosing campaigns
and then select the campaign that we'd like to drill into,
in this case, I'll choose the Landon Hotel Fall Promotion.
You'll notice at the top of the screen, it now shows me
that I'm within Landon Hotels Fall promotion.
When I select keywords on the left hand side of the screen,
you'll now notice that we're still inside
the Landon Hotel Fall Promotion.
So I'm now looking at all search keywords,
specific to this particular campaign.
It's important that you remember where you are,
so that as you're making changes to say, your settings,
locations, demographics and so on,
you're doing it for the campaign that's selected.
Or if you're wanting to make a global change,
well then you're doing it at the all campaigns level.
Now moving to the top right-hand corner of the screen,
you'll see several important options.
First is search and when you select search,
it brings up a prompt that allows you to search
for anything that you're looking for.
In this case, let's say I need to find the billing page.
I can just type in billing and I'm going to see everything
that matches that search.
Now you can also bring up search by selecting
G and T on your keyboard
and then typing in whatever it is you're looking for.
Next to this is our reports icon and this makes it easy
to identify either any predefined reports
or any reports that have been built and saved
or simply give you access to the reporting dashboards.
To the right of this, we have our tools and settings menu.
This is where you'll access essential optimization,
planning, measurement and set up information.
To the right of this, we have a billing tab
and this will take you to all of your billing insights.
Here you'll be able to see your balance,
all of the transactions and manage your payment methods.
To the right of the billing icon is the help icon.
This allows you to quickly find a quick reference map,
identify new features and even submit support requests.
To the right of this is a little bell icon
and when it has a red circle,
it indicates that you have new notifications.
These often show up as suggestions or announcements
that can help you better understand
how things are performing in Google Ads.
And then in the far top-right corner is your account.
And when you select that, you can log out,
view your settings
or you can even add different Google accounts
or switch between users
if you have multiple accounts configured.
Take the time to explore the interface,
as understanding where to find what you need
will help you be more efficient when you're creating
maintaining, and optimizing your campaigns.