- [Instructor] As a Google Ads advertiser,
you're going to be gaining access to the Google Network
and the network is divided into two main areas,
the Google Search Network and the Google Display Network,
which we commonly refer to as Search and Display.
Now, the Search Network includes the familiar text ads
that you've seen alongside search results,
but these ads can also display on Google Maps,
Google Shopping, and even websites
that are search partners, such as AOL.
And these are primarily bid on a cost-per-click model.
Now on the other side of the network we have Display,
and with Display advertising,
you'll place text or image advertisements
on sites around the web or even within mobile applications.
Now these banner ads can have different shapes and sizes
and you've likely encountered these
as you've navigated the web.
You can target your display ads
based on the content on the page, the actual website itself,
or by user attributes, such as interests or demographics.
And they're primarily bid on a CPM,
or cost-per-thousand impressions model.
Now, Search uses text ads and it helps in two key areas.
You gain an advantage over organic listings in Search
and you're reaching customers that are actively searching
for your specific service or product.
Now, as for Display, you're going to use rich media
and text ads to help in a few areas.
You'll be reaching a wide range of customers
with broad interests,
building brand awareness and customer loyalty,
you're increasing engagement with customers,
and you have the opportunity to choose more specifically
where your ads can appear and to what type of audience.
Now, when you're just starting out,
I highly encourage that you stick with the Search Network.
It's easier to get configured, has a lower cost,
and it is much quicker to deliver
a return on your investment.