- [Instructor] Billions of times per day,
people turn to Google to look up an answer to a question,
discover a new place to visit,
find solutions to their problems,
and look for products to buy.
And every search presents an opportunity
to grow your business by filling the need of that consumer.
Now if you know the intent behind a need,
well then you can tailor your advertisement
to persuade that consumer to take action.
And you see, Google Ads is an online advertising platform
that allows you to show up right when a consumer
is displaying a need.
It's built to put you in front of that potential customer
at the right time with the right message.
And you do this by identifying keywords, audiences,
and even websites that are relevant to your products
or services, and then bidding to show your ad
in the right places.
Now to give you an example of this, I'm on google.com
and I'm going to do a search for coffee subscription.
You'll see right away there are over 400 million results.
If we had launched a brand new coffee subscription website
and we were using search engine optimization
to try to move our site up through the organic results,
we have a long road ahead of us.
But with Google Ads, you can see advertisements
are placed here at the top of the page.
In this case, there's one ad labeled with "ad" in bold,
for drinktrade.com.
Now oftentimes, you may see more ads appear
at the top of the page.
You may see ads along the side of the page.
Ads can take up many formats on this page,
but you can see that this advertisement
has quite a bit of real estate at the top of the screen.
And if I scroll down,
I'd expect some ads at the very bottom of the listings.
In this case, we have three ads here.
As you can see, these ads are almost indistinguishable
from the organic results.
And this provides a powerful opportunity
to immediately scale your marketing efforts.