- Marketing works by influencing a consumer to take action.
It's much easier to succeed at this
if we're able to focus our efforts on the right customer
at just the right time.
When we know who's most likely to buy from us
and when they're ready to buy,
we can spend less money marketing and increase our ROI.
When someone looks for something online,
their first stop is usually Google.
And because they tell Google
exactly what they're looking for,
it's no surprise that Google can connect businesses
with consumers looking for their product or service.
Google Ads gives us the ability to show ads
to people searching on Google or across the web
with amazing granularity.
Hi, I'm Brad Batesole.
I'm the Chief Learning Officer at Madecraft,
former Chief Marketing Officer,
and I've been involved in marketing
one way or another for the last 15 years.
In this course, I'm going to help you understand
the foundations of Google Ads.
I'll walk you through the ins and outs
of setting up your first account
and launching your first ad.
I'll draw upon my years of experience
running Google Ad campaigns for companies
like Toyota, Lynda.com, and REI
to share tried and true best practices.
Whether you're building campaigns for a small business
or a large corporation,
you'll find the skills you need
to connect with your customers online all in this course.
Let's get started.