- Choosing a theme for your emails
is an important part of your email marketing strategy.
It helps customers recognize your brand,
makes your content easy to read,
and can even help drive conversions.
You can create custom themes
or choose from hundreds of pre-created themes
within your email marketing service.
If you do work with a graphic designer,
they can help you create a branded theme for your business.
Let's go to MailChimp to take a closer look
at what I'm talking about.
In order to find those themes, I'm gonna head to Templates,
and it's here that I can see all the templates
that have already been created for Hansel & Petal.
If I select Create Template,
it's here that I can choose a layout, a theme,
as well as I have the option to code my own.
Here in Layouts, I can choose the specific layout
that I want for my email.
Below Featured is the Basic option,
and it's here that you can plug and play.
So you can fill in these various sections
that have already been laid out for you.
At the top, if I select Themes, it's here
that you can choose a jazzier theme for your email,
and you have the option of choosing a specific category.
So say you have an e-commerce store.
It's here that MailChimp is going to offer you
a bunch of themes based on that niche.
You do not need a flashy template
to have a high-performing campaign.
You can also choose the simple text,
and you can have really as powerful of a campaign
as, say, something that is more built out.
I'm gonna head over to an email that I've already set up.
We're gonna take a look at the layout.
It's here that Hansel & Petal
has created an email campaign around Mother's Day.
So they're offering a Mother's Day flowers promotion.
Here you can see that they're providing that countdown,
saying there's only five days until Mother's Day,
and they're providing the 25% off any floral arrangement.
As I scroll down,
you can see that there is a featured product.
This means that Hansel & Petal
is pushing this specific product for purchase,
and they have a bright blue button to select
to drive that traffic to the website in order to purchase.
Below that, they do also have additional products.
So really the goal for this,
and the layout serves and supports that goal,
the goal is to get people to purchase
these Mother's Day floral bouquets.
This layout or theme is supporting that
by providing the images and the pictures of the products.
And as I scroll up,
it's really obvious who was sending the email.
So we have that branded content and logo up at the top.
Once the content is added,
the layout is great, the theme is all set up,
you will need to schedule the email.
MailChimp has an option to send out
an optimal time that they decide.
Let's go ahead and take a look.
It's here that I can set up the schedule for this campaign,
and I can choose the delivery date.
Below that, I can also send at a specific time.
Once you've been sending out emails for a while,
you'll begin to see patterns
and understand the best days and times
to send out specific emails.
Because this email is time-sensitive,
I want to send it out at the beginning of the day,
five days out from Mother's Day.
As you scroll down here,
MailChimp has a ton of options to schedule your campaign,
so make sure to take a really close look
when you're at this step.
The design of your email
is what helps your content really shine.
When beginning email marketing,
it's a good idea to test different themes
to see how they perform.
So go ahead, choose a relevant theme
for your next email campaign,
test the results, and see what works.