- You know how to sign up for an email marketing provider,
what a campaign is and the elements of a great campaign.
Now it's time to put all that knowledge together.
In this example, I'll be using MailChimp to show you
the steps to creating an email campaign.
Here I am on the dashboard
for Hansel and Petals' account on MailChimp.
In order to get started with my campaign,
I'll select Campaigns.
It's here that I'll see any campaigns
that I've sent out as well as my drafts.
It's also here where I can select to create a new campaign
but in this example, I'm gonna go ahead and choose
the campaign that I've already created
and this is going to be our example.
This page here provides a great overview of some really
important components to consider when setting up a campaign.
In the order that you see them,
the first thing you'll notice is the campaign name
and that is the Mother's Day Flowers Promotion.
The campaign name is not visible to anyone but me.
So I always recommend making it as thorough
and obvious as possible so that you can
track your campaigns back easily.
Next, is the To section.
So this is where you're going to determine who
you'll be sending your campaign to.
This is where you would determine the list, segment,
or group of people this campaign is intended for.
In this example, I've selected Hansel and Petal customers.
This is because I've created a promotion just for them.
Next, is the From section.
It's here that I can choose how I want the name
and email address to show up in the inbox of the subscriber.
This option is really important.
I want Hansel and Petal customers
to recognize my email and open it.
So I have the name Hansel and Petal and then I have
the email address info@hanselandpetal.com all set up.
So this looks good.
Now for the Subject line.
I often suggest adding this after you create your email
but you can edit it at anytime.
So let's take a look at what I've created.
Your Subject line will be one of the first things
people spot when the email comes through and this
really will help people be incentivized
and want to open up your email to read it.
Currently I have, Five days until Mother's Day,
Here's 25% off your next order.
Below you can see that I've created some preview text.
This is gonna be the snippet of text right next
to the Subject line so people can get a preview
of what they're going to read in that email.
And here I've entered, We have an offer for you,
Place your Mother's Day order and receive 25% off.
Now sometimes as you go ahead and create the content
of your email, punchier subject lines will come to mind.
You may even want to brainstorm.
Oftentimes, I suggest when creating an email campaign
you brainstorm five to 10 of the punchiest
email subjects that you can come up
with and then go ahead and choose the best one.
Below the subject is a content.
So this is where the meat of the email goes.
This is where I'm gonna design the email
and its content that is going to go out.
The best way to create effective email
campaigns is to start sending them out.
That way you can analyze how your subscribers
are reacting to them, which ones get the most opens
and the best days to send them out.
Don't be shy, send an email out to your customers today,
they're looking to hear from you.