- Adding email into your existing marketing efforts
can be seamless while increasing your brand's awareness,
driving traffic to your website
and boosting your bottom line.
Your first step to integrating email marketing
is to define your marketing objective.
Basically, that's determining what the nature
of your email campaigns will be.
For example, you could decide to focus on
newsletters that drive brand awareness
and keep customers and prospects
up-to-date on your business, services or products.
In those newsletters, you could include
recent company blog posts, upcoming events
or unique content catered to your audience.
As always, start simple.
It can be totally overwhelming
beginning your email marketing
on top of everything else you have to focus on
in your business.
But as you learn the tools, test your campaigns
and become more familiar with email marketing
then you can add more complexity.
As you begin to add your email marketing
into the mix, an important piece
will be allocating the proper resources.
If you are in an organization with multiple teams,
you may need to get buy-in for management.
If you're a solopreneur, start adding email marketing tasks
to your calendar to ensure you allocate enough time
per day, week or month to handle the new workload.
Once you are clear on your email marketing objectives
and you have the resources in place,
you will need to find a service provider.
You can't send out emails to customers or prospects
without the use of one.
And there are two things to consider
when choosing a provider, that's compliance and features.
Due to strict spam and privacy laws,
be sure to find a provider that is in compliance
and most large providers like MailChimp are.
But sending from your personal email account
is not in compliance.
As for features, you will wanna take a look
at the various options for each service provider.
Let's take a look at MailChimp.
Looking at the features on MailChimp,
you can see that they have the ability
to integrate with your online store.
Further down they have the ability, as well,
to automate your email marketing.
This means it makes it really easy
for you to scale your email efforts.
And further down, mail chimp can help you,
as well, with your Google remarketing advertisements.
If you do plan on a lot of volume,
so that means you'll be sending out a lot of emails,
you might wish to choose a provider
with adequate pricing so that you aren't getting dinged
every time you send out an email.
Here for example, you might look at the Pro Marketer plan.
If you are a beginner, I recommend starting
with MailChimp or Drip.
You can always switch providers as your needs grow,
but it's even better to choose a provider
who'll grow along with your business's needs
and email list.
Adding email into your marketing
will be one of the best decisions that you make.
By allocating resources and finding the perfect provider
you will be well on your way.