- I'd wager a bet that you have been doing email marketing
in your business without even knowing it.
Email marketing is a form of direct marketing
that uses email as its main medium of communication.
This means that you right now most likely
have emails or newsletters in your inbox
that a company created and sent out to you
for their own email marketing campaign.
Basically, any email that you send
to a potential or current customer
can be considered email marketing.
The goal with email marketing
is to cultivate a relationship with your customers.
Start thinking about the types of emails
you can begin to send out to your customers
or people subscribed to your email list.
To get started with email marketing,
here are some first steps.
First, find businesses in your industry
that are doing really neat things in the marketing space.
I always recommend taking a look
at what these players are doing in your industry.
Often, they work with expensive marketing firms
that use cutting edge technology and data.
For the smaller guy, this means
that you can look at what they're creating,
and use that information
to grow your own marketing strategy.
Once you have determined
some marketing-savvy industry players,
go ahead and get on their mailing list.
I recommend setting up a filter
that directs these emails
to a specific folder in your inbox.
That way, they're all stored somewhere easy
where you can review them.
Second, dedicate some time to observe
their approach to email marketing.
You can do this by paying attention to the subject line,
the content, and the email itself,
the frequency in which they send these emails out,
and the time of day they do send them out.
Take notes on what you like and what you dislike.
What I like to do next
is keep my email marketing research folder up to date
with emails and offerings that serve
as a constant source of inspiration and education.
There really are some amazing email marketers out there.
You're not going to copy,
but this is a great way to start modeling
what others are doing until you find your own voice.