- E-mail marketing has a potential
to significantly grow your business.
It will drive more traffic to your website
and increase sales.
I'm Megan Adams.
I'm an online strategist
who's used e-mail marketing
to create significant growth
for many different brands and businesses.
And today I'll show you
how you can use e-mail marketing
to find
engage
and convert your audience.
In this course
you'll learn how to tap into this unlimited potential
and begin to create your own e-mail marketing strategy.
I'll cover how to create an effective e-mail campaign.
And everything in between
like how to grow and manage your e-mail lists
and newsletters.
We'll also look at how you can begin
to measure your results.
MailChimp will be used as a primary example.
But know that any e-mail marketing service provider
will work with the content being shared.
Lots of people are really afraid of getting started.
They do all the research.
Set up a service.
And then never use it.
By the end of this course
my goal is to give you the confidence
to launch your first e-mail marketing campaign
and better connect with your customers.
Your customers are waiting to hear from you.