- [Virginia] Getting invited into someone's email inbox
is kind of a big thing,
and it's up to us as marketers
to make the most of that invitation.
I hope throughout this course
you learned all the ways that you can inspire, encourage,
and authentically connect with your audience
in ways that make a difference.
Optimizing your emails
and your email marketing strategy
will be a continual process
as you learn more about your audience.
It's a process that comes with great rewards.
Not only do you get to be creative
and make a positive impact,
you get to monitor what happens
and see the results of your work.
Thank you so much for joining me
on this journey to optimize your email strategy.
In the exercise files for this course,
you'll find one final handout
that I hope you'll use and share with others,
the eight-step guide to optimize every email you send.
I wish you the very best
and hope that we'll meet again
in a future LinkedIn Learning course.