- [Instructor] The footer of your email
is a valuable part of your email strategies.
Mistakes in this area can do real damage
to the health of your audience list
and even get your list blocked by spam filters.
What you include in your footer depends of course,
on the intent of the email,
but here's a list of components
that you might want to include in your footer.
Ideally, you want the footer of your email
to be visually distinct and attractive,
as well as useful to your reader.
Let's take a look at some examples.
Rough Wear is a company that provides venture gear
for people and their dogs.
This is an image from their regular newsletter footer
and it contains some elements that I want to point out.
The support information is provided.
They do include some sales information about free shipping.
We're invited to join them on social media
and we can manage our preferences and even unsubscribe.
They've kept their voice consistent even in the footers
so it feels branded and identifiable.
Here's an example from Barnes and Noble.
This email is a confirmation of a purchase,
so it's a little bit more succinct.
There's a thank you,
some useful links and legal stuff.
This footer is appropriate to the content of the email.
The purchase is already made
and there's really nothing else for the customer to do
than start reading.
Unless something doesn't work out.
And if that happens, here's the information
that they need to have right now.
Here's another example.
This one is interesting because the brand blends
the typical footer components into the email,
rather than stuffing them all at the bottom.
They don't just ask you to follow social media,
they tell you why it would be good idea.
Here's some sales stuff in here
with a rewards program and free shipping,
and they're legal tax actually funny.
The official end of the email
is a link to a picture of a giraffe.
I was clever and intriguing enough for me
to click on that's for sure.
Here are some quote unquote rules to follow for footers.
Match the footer to the message.
If you're sending a fun and engaging newsletter,
you can keep that going in the footer.
Stick to your brand voice even in the footer.
Share a little personality or your company values
and make the foot are useful to your readers.
This is where they find out
the things that they need to know.
Don't be afraid to try things in your email footer designs.
This is a place to get creative after all
but don't get so creative
that you skip the compliance stuff.
Most email systems require the following
to ensure that the email complies with the canned spam act.
One thing that I noticed some companies do
is hide the unsubscribe,
burying it and piles of text
or making it otherwise hard to find. this is sneaky.
And personally it makes me distrust the brand.
You might find that your audience feels the same way.