- [Virginia] Marketing strategies these days
put a lot of emphasis on chat bots, Instagram takeovers,
and other ways to reach your audience,
but your contemporary communication methods
shouldn't distract you from one of the oldest
and still most effective messaging channels.
And that's email.
If you're wondering if email
is still a worthwhile marketing strategy, it is.
In fact, email generates a lot of revenue
for each dollar you spend.
59% of customers say that email influences
their purchase decisions.
Segmented campaigns generate significantly more revenue,
and email is the second most common marketing strategy
that organizations use.
If one of the hats you wear
or would like to wear is that of an email marketer,
this is the program for you.
In this course, you'll learn how email fits
into any marketing plan via customer journey and personas.
You'll learn how email marketing fits
into the calendar of activities
a marketer does throughout the year.
We'll also take a good look at the common mistakes
that marketers make with email
so you know how to avoid them.
We'll spend some time discussing the various kinds of emails
that a marketer should know how to create
for their audiences
and the role that each plays in your marketing strategy.
Finally, we'll learn how to optimize
all the things that make a great email.
Specifically, we'll open up each component
and look at it from all angles
so you know how to optimize each one.
Hi, my name is Virginia O'Connor,
and I'm a content strategist, a writer,
and a small business owner.
Over the years, I've created, run,
and analyzed many email campaigns.
This course isn't just for businesses.
Anyone interested in influencing their audience
to take action will benefit from learning these skills.
So, if you're ready to join me
in learning how to optimize your email marketing strategy
for maximum benefit to your business or organization,
let's jump right in.