- With an Amazon Alexa device in your house
you can simply say, "Alexa, send more printer ink,"
and Amazon is going to know what brand of ink you use,
how much of it you order, and how often.
So it can not only immediately send you what you want,
but it can also ask if you'd like to subscribe
to receiving it around when you'll need it again.
My colleague, Jim Stern,
has a wonderful course on this topic,
called Artificial Intelligence for Marketing,
and it's worth a watch because the future is here.
He has a few examples that I think are wonderful.
Today you can point your phone at products in stores
and have more information about that product
pop up on your screen.
And today you can walk into a restaurant
and your usual order will pop up on the screen
because the algorithm recognizes your face.
And today your email system can even guess
the rest of the sentence that you're typing
and you can let it fill in the blanks.
Now, all of these platforms share their information.
All of this data that we're tracking
is being modeled and shared
and it's creating a future where marketers
can leverage this data.
If I know that you just bought a new car
and that you've also just booked an Airbnb
in the mountains during the winter,
I could predict you might need to buy tire chains,
but that new car likely is tracking data too.
And now the dealership can look at your driving behaviors,
habits and patterns to suggest
upgrades, maintenance, and more.
As your habits evolve, your data trail will too,
and artificial intelligence will keep evolving
to make smarter predictions.
Artificial intelligence for marketing is happening now,
so I encourage you to get involved in the conversation.