- Your marketing efforts will fall
into one of two categories, push or pull.
You're either pushing your product onto your consumer
or you're pulling them to it.
Think of a red wagon.
If you push the wagon using the handle,
it ends up going in all sorts of directions.
But when you pull it,
you get to your destination with ease.
Push marketing is everything you're doing
to drive awareness without engagement.
Whereas pull marketing is about developing campaigns
which invite your consumers to begin a two-way conversation,
essentially interacting with your marketing.
For example, I saw a fun
and interactive marketing campaign by Google.
They created a campaign where you sent an emoji
to their Twitter account,
and then they tweeted back relevant search results.
Tweet the burger emoji to Google,
and in return, you'd receive a neat little pun, a gif,
and a link to search results for burgers nearby.
Now, this is a fairly complex example of interactivity
but contests, quizzes, calculators,
and polls are also great pieces
of interactive marketing content.
Even having scrolling galleries
or build-your-own playlists on your website
can create a new level of interactivity.
Inviting users to share their own content
is also another example of interactive content.
And you'll see this approach often on social media
by having followers share a post alongside a hashtag.
Now, interactivity will continue to scale in marketing.
So I encourage you to find ways to take static campaigns
and make them interactive.